Marketing Internalized

Are you a market-driven company, or a sales-kinda firm? Hang on. You are probably thinking, isn’t it the same thing? Aren’t every business’ marketing effort driven by our need to have an increase in our sales and profits?

Mind you, these two are very different indeed. Sales driven companies are often the conventional way of going about your business – driven by sales and unfortunately, every marketing campaign (hence, the sales agents too) can’t help but talk about the products and services all the time without really listening to what the target clients need.

Often, these sales driven companies work according to a particular format: generate leads, get a bigger piece of the market share, and get quick results, minus the overspending. It is no surprise therefore to see many of these types rely heavily on marketing campaigns that focus too much on what can be fast and easy to achieve the expected ROIs.

If you have this kind of attitude towards your business, maybe now is the right time to do some changes. Such old-fashioned thinking can be an obstacle for you to reach long-term success, which is a bad thing really if you want to stay in the commercial industry for a very long time indeed.

A marketing driven firm on the other hand, is basically looking at the long-term success. Hence, they often get what they want because when they create their marketing campaigns especially if it is a commercial color printing ad, they tend to develop premium quality products and services that they know will last for a very long time. They often have superior levels of capabilities in many areas that can help them score with their target customers.

Market driven firms are not too much into customer satisfaction anymore, but more of customer delight. It is a total package put altogether.They can provide total customer satisfaction, provide the best customer experience, hence they get an increased opportunity for their customers to remember them, as well as offer something of value that the clients would appreciate for a very long time.

Customer delight therefore is the bottom line with every market driven company. Concentration on the needs of the clients is the utmost importance. Understanding the needs of your target clients and making sure that they are met makes your business more valuable and worthwhile for every buyer that gets your products or avails of your service.

So are you still a sales-driven company? If you are, then a change would do you a world of good. It might just be the ‘thing’ you need to be successful for more years than you could ever imagine.