Raleigh Auction Platform Offers Tips On Using Social Media To Increase School Fundraising Efforts

Social media networks have provided new ways for businesses to advertise and raise awareness for their products and services. It’s become vital for both non-profit and for-profit businesses to take action and put themselves in front of their target audience. In 2012, 9 out of 10 businesses used some form of social media to connect with their market and will most likely continue to do so, improving their skills and becoming increasingly competitive.

Ready to use social media to raise awareness for the next school fundraiser? Read these helpful tips to get started:

Create Social Media Presence

Start by signing up for Facebook and Twitter. Both networks are free and take minutes to create a profile page. Enter as much information about the fundraiser as possible, adding appropriate cover and profile photos to the pages. Share the page with friends, family and school faculty, effectively spreading the word to raise awareness.

Update, Update, Update

Once the pages are set up, it’s important to update and share the information with everyone. Share the pages through personal social media channels, asking friends, family and community businesses to “like” and “link” it with their own page or account. Post updates about the fundraiser prior to its start date, building the anticipation and increasing the amount of people who might attend. Continue posting throughout the event and even after, thanking those that attended and describing how awesome the event turned out. Readers may see the results and remember to attend next time they see the event name.  

Write Press Releases

Press release articles are a fast and easy way to get the public informed about various events. The internet is full of free press release sites that allow users to submit articles and choose the geographic location the article should be centralized to. Once approved, online searchers will be able to read the article and learn more the event. Additionally, once the release is live, it’s best to share it via your social media platforms, sharing it with fans and followers who will continue to forward it to their networks.

Social media is the ideal platform for advertising fundraisers. Not only is it free, but it allows friends and family to share information with their friends and family and so on, garnering more “likes” and “shares”, building a bigger following and raising more money for a great cause.