In the world of marketing, it's crucial to understand that relying solely on mail order or online marketing can lead to missed opportunities and potential revenue loss. The key to maximizing your income lies in the strategic combination of both these methods. This article will guide you on how to harness the power of both online and offline marketing to double your sales and skyrocket your income.
The internet is an unparalleled lead generator, capable of exposing your offer to millions in an instant. However, mail order remains an effective method for delivering your message directly to your leads. Major companies continue to advertise in newspapers, on TV, and on the radio, demonstrating the enduring power of traditional marketing methods. Companies like AOL, eBay, and GoTo are testament to this fact.
To double your sales, consider utilizing both online and offline advertising. By combining these two methods, you can increase your income by 100%. Here's a simple, cost-effective strategy to boost your income:
Identify the best qualities of your product or service and compile them into a How-To report. Ensure that the report is packed with benefits that appeal to your target audience.
Offer this report for free to anyone who might be interested, such as e-zine publishers or webmasters looking for content. You can also post a small classified on free ad sites.
By doing this, you've transformed a mail order loss leader into a powerful, free lead generator.
You might be wondering where mail order fits into this strategy. The next step is to take your leads and start sending them your sales literature in a direct mail package. While this might seem counterintuitive given the cost of printing and postage, there are several reasons why this is a beneficial move:
In conclusion, the key to skyrocketing your income lies in the strategic combination of online and offline marketing. By following the steps outlined above, you can harness the power of both these methods to boost your sales and maximize your earnings. The rest is up to you. Here's to your success!
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