Establishing a robust online presence goes beyond designing an impressive website or offering an exceptional product. While listing your website on search engines is a crucial first step, it's not enough to rely solely on search engines for traffic. A comprehensive promotional strategy, consistently implemented, is essential.
A practical way to organize your promotional efforts is to create a webpage, for personal use, that outlines your complete strategy. This page, stored on your hard drive and not uploaded to your server, should contain four sections:
Each section should include relevant information for each promotional resource, such as the website name, user ID, password (if applicable), and hyperlinked web addresses for each website you plan to use for your promotions. This organization allows you to open your webpage each day and visit each daily promotional link you have listed.
Your daily promotions should include posting your ads to a list of free classified ad and free-for-all sites. Additionally, visit popular discussion boards. While you may not advertise on discussion boards, you can include your signature file with your post.
Several websites allow you to submit your classified ads and links to an entire network of sites with just one form. Here are some resources to get you started:
For a complete listing of top discussion boards, visit Web Source.
Your weekly promotions should consist of placing a paid ezine advertisement and/or arranging ad swaps with fellow publishers. Visit the Free Directory of Ezines for all the information you'll need to place and/or swap ads with over 700 ezines.
Your monthly promotions should include writing an article in your area of expertise, Search Engine submissions, promotional exchanges with similar websites, and offline promotions.
Writing articles that may be freely published with your bylines is one of the best promotional methods online. Your article may be published in hundreds of ezines, on websites, or even in magazines. To learn more about writing articles for publication, read the article entitled, "Write For Publicity".
Submit your website to search engines such as Yahoo, AltaVista, and Hotbot.
Set up promotional exchanges with similar websites by visiting a Search Engine and typing in a keyword that best describes your website. Visit some websites that are similar to yours, but not in competition. Contact the webmaster to discuss your promotional exchange. This may be a link exchange, joint venture, or whatever you both decide.
Your miscellaneous promotions will include running a press release, joining traffic generating programs, buying promotional products, and advertising in newspapers, magazines, etc.
CanadaOne provides a free interactive press release builder. Gebbie Press provides over 10,000 links to print and electronic media on the Internet.
Join some traffic generating programs to build a network of websites all linking to your website. Visit Web Source for more information.
Consider promotional products like IDit Plates for your vehicle or iPrint for professional printing over the Internet.
Place ads in newspapers, magazines, on the radio, TV, etc. Visit NewsDirectory Newspapers and Newspapers Online for complete listings.
Once you've created your promotional webpage, open it up in your browser and add it to your favorite places or bookmark it for easy daily access. Set up a specific day for your weekly and monthly promotions and perform your miscellaneous promotions as needed.
By implementing your promotional strategy and consistently working it each day, you'll be amazed with the results of your efforts. Consistency will be the key to driving massive traffic to your site.
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