This article delves into five potent strategies that can significantly enhance the effectiveness of your sales copy. These techniques, when correctly implemented, are among the most powerful marketing strategies available. They have the potential to significantly boost your sales, so much so that you may face challenges in fulfilling the surge in orders. Therefore, ensure you are prepared to promptly handle the increased demand you are likely to generate.
The first strategy revolves around your headlines. Begin by thoroughly understanding your product and jotting down all the apparent benefits from the customer's perspective. This exercise often yields a compelling headline.
However, don't stop there. Try to identify a hidden benefit by asking yourself, "If I had unlimited power, what would be the most persuasive benefit my customers would want from my product?" This hidden benefit, unrelated to the product itself, can become your most potent benefit and the central theme of your offer. Ensure your product delivers on this promise. This strategy has been instrumental in crafting some of the most successful headlines in direct marketing history.
Research indicates that ad headlines enclosed in quotation marks attract 28% more attention. The quotation marks give the impression of a quote, making the ad appear more significant and engaging, increasing the likelihood of it being read. Remember, if your ad isn't read, you can't make a sale.
Many marketers falter when it comes to asking for the order. For any offer to succeed, you must be explicit and clear in your request. Include every detail, even those that seem obvious. Make it easy for the customer to make a purchase.
In your sales letters, reveal the price and ordering instructions at the end. This approach ensures the customer is in the right frame of mind to buy, having been presented with all the benefits and details they need. If your offer includes a brochure and an order form, separate them from the letter. This strategy has been shown to increase response rates.
In direct mail, headlines should be in Times-Roman font, serif, or sans serif typefaces, while the body copy should always be Times Roman. This is because it's easy to read on a written page.
On websites, sans serif typefaces like Arial and Verdana work best as they are more inviting to read amidst the clutter of the internet. Aim for an editorial look, which can pull up to 500% more in sales if prepared in a way that lends credibility.
A powerful tip to increase your profits is to end your product prices with the number 7. This strategy has been proven to increase sales with the same copy and offer for any given product. Test this by changing your current price to one ending in 7. For example, if your current price is $19.95, try $19.97. If you now sell at $69, test $67 or $77; or if your price is $99, try $97, etc.
These five potent strategies, when correctly implemented, can significantly enhance your sales copy's effectiveness and boost your sales. However, be prepared to handle the surge in demand you are likely to generate.
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