In the ever-evolving world of digital marketing, pay-for-inclusion strategies are gaining popularity as a reliable method to secure traffic from major search engines. However, to truly reap the benefits, one must understand how to effectively utilize these platforms. This article will guide you through the process of leveraging Google, Goto.com, and DirectHit/AskJeeves to ensure a profitable return on your investment.
Many webmasters shy away from pay-for-inclusion engines due to the fear of wasting money without seeing results. However, if used correctly, these platforms can guarantee a significant increase in traffic and subsequent profits. It is highly recommended to list your website with pay-for-inclusion engines as it is one of the most reliable ways to quickly increase traffic and profit from it.
Before diving in, it's crucial to gather and calculate the following metrics for your website:
With these metrics in hand, you can now strategize on how to maximize profits through Google, Goto.com, and DirectHit/AskJeeves.
Google, one of the largest and most used search engines today, offers the AdWords program. Your AdWords text ads appear on search result pages for the keywords you buy, and can be targeted by language and country. Pricing for AdWords is based on the position in which they're shown. Google positions your ad based on how many users click on it over time.
The key to success with Google AdWords is to choose very targeted keywords that will trigger your ad. This ensures that only very targeted buyers will see your ad, resulting in a high conversion ratio. If your keywords are not well selected, your ad may be displayed often but with few people clicking on it.
Goto.com is another powerful pay-per-listing search engine. The trick is to pay for the top 1 position, or at least the top 1 to 3 positions. Goto's top search results reach 75% of all Internet users through their affiliate partner network, which includes America Online, Microsoft Internet Explorer, EarthLink, Lycos, and AltaVista!
DirectHit/AskJeeves also has a paid text ads system similar to Google's. Your link appears alongside their search results for every search topic you sponsor. Your link also appears alongside search results on Web sites that participate in the Jeeves Text Sponsorship Network, including MSN, Searchalot, Bomis.com, SuperCyberSearch, and Direct Hit.
In conclusion, listing your site on pay-for-inclusion engines is a highly recommended strategy to quickly increase traffic and profit from it. By understanding your metrics and effectively utilizing platforms like Google, Goto.com, and DirectHit/AskJeeves, you can ensure a profitable return on your investment.
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