SEO and SMO - Different Yet Connected!

The webmasters in India from any SEO/SMO company Delhi or other states often use both of these terms interchangeably but factually the two are different identities. There is a very bold and clear line of difference between these niches but yes they have the same goal – maximizing the number of users for a website and/or increasing the conversion rate.

However, to understand the differences of these two, we shall first understand the meanings independently. And here we go…

SEO and SMO Defined

Search Engine Optimization is all about increasing a website’s rankings in all the major search engines, Google being the hottest target…Yahoo and Bing follow. The ultimate goal here is to make a website appear on the top of search results.

Social Media Optimization is aimed at boosting a site’s traffic by using Facebook, Twitter and all other social media platforms. The major SMO activities focus on building brand/product or company’s awareness among the audiences.

Differences Explained

• SEO and SMO are practiced quite differently. SEO is based on strategies, tactics and techniques for maximizing the number of visitors to a site. Whereas, SMO works more on generating

• Both the tasks use different platforms for reaching their objectives. While SEO utilizes Google, Yahoo, Bing, Ask and Baidu etc, SMO works on blogging sites, RSS Feeds, Instagram, Tumbler, Pinterest and of course FB plus Twitter.

• SEO is somewhat an indirect effort to raise the traffic chart by targeting the right keywords. SMO is more direct and uprightly more fun to go with as it involves a lot of interesting tasks on social media outlets.

• SEO is older than SMO. The former has already completed a few years while the latter has just earned popularity recently.

These comparisons and definitions justify that SEO & SMO are the different branches of the same tree. Hence if you are looking forward to build your business’s online presence or are on a spree to augment it; you must consult a professional social media optimization company Delhi or your location. Make sure that the firm follows a blend of both the practices discussed herein.

For the best results, SEO and SMO should walk hand in hand…