The Basics of Search Engine Optimization for Law Firms

Dec 30 17:47 2019 Rajeevking Print This Article

Learn more about the basics of SEO for law firms and a few link-building strategies you can do for your website's backlink profile.

The Internet is a competitive marketplace,Guest Posting even for legal services. There's a huge number of potential clients online, and some of them may be actively looking for an attorney right now. That's why it’s beneficial for firms to use search engine optimization (SEO) strategies on their websites. But, first, what is SEO?

What It Is

SEO is the process of optimizing your online presence so your website ranks higher in search engine results. It helps get your website at the top of the results page when people key in terms related to the services or legal expertise you offer.


While this strategy involves different components, one of the most important ones that you should have is a backlink profile. It's like a bridge that connects to your website from an external one. According to a law firm SEO expert, the best way to do this is by creating content that's engaging, thorough, and beneficial to the readers. You can:

Publish Linkable Assets

Linkable assets are valuable materials that may make other website owners link to your content on their own accord. They can also attract or generate organic or referral traffic, which increases the exposure of your firm. Some examples are:


  • E-books or any downloadable documents
  • Infographics or visual images like diagrams and charts with data or information
  • Guides or step-by-step tutorials, like "5 Things to Consider When Looking for a Lawyer"
  • Studies or research you've done
Offer Scholarships

Doing good deeds could result in comparably high-end links back to your site. If your firm offers scholarships, you can use that as an appeal for backlinks from schools, universities, legal blogs, financial institutions, and more.


Release a page that talks about the scholarship and how people can apply. Once it's published, share the link with schools, colleges, and other institutions that encourage individuals to be a beneficiary - build a kind of give-and-take relationship with them. You can then post a feature story about the recipients once they're awarded.

Post About the Latest Events

Most people are actively searching for the latest happenings in the world. That's why it's a good strategy to post topics that talk about the current events. Plus, being the first to upload the story can get you some backlinks.


You can use your social media accounts to see the top trends. Pick your scoop and publish a post that covers your take on the topic. Once you're done, share it on your timelines and witness the magic of organic traffic bringing in some links. 


The American Bar Association estimates over 1.3 million licensed attorneys in the country - that's huge competition. Even if you choose to serve a specific geographic location, there's still a high chance that you have rivals working hard to get clients both offline and online. Stay ahead in the legal game by enlisting the best law firm SEO services.

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Website optimization has been in trend since ages. As Google is readily awaiting best website to rank at the top and providing the best user experience to the seekers, it is important for all companies to make eligible strategies that expands their businesses. Therefore, at 180fusion, we aim to accelerate your ranking organically by improving the quality of content and keywords that represents your website. If you want to rank amongst the top contenders in result pages, then visit us at

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