Using the "Da Vinci Code" to build quality one way inbound links

See the title of this article? I practice what I preach. GRIN!

Writing press releases is a great way to attract interest about your business and get written about in the media. Don't think for one minute that the press are only interested in "real" companies. If you have a newsworthy story that is topic and an editor thinks it will benefit his readers, he/she will publish it.

Hopefully this will lead to more traffic to your site, maybe a free link from their website, and sales! Yes, one way in bound links from authority sites! Manna from heaven. You just can't buy these kinds of quality inbound links.

But how do I write press releases or more importantly how to a sustain a press release writing campaign?

Here's where the "Da Vinci Code" comes in. If you have not heard about Dan Brown's controversial book then you must have been on a desert island for the last 5 years.

It has created much controversy and I hasten to add , money , that it truly is a phenomena. A movie is due soon with Tom Hanks and Ron Howard, alledgedly.

Anyways, anything related or even mentioning the "Da Vinci Code" is snapped up. I own several "other" Da Vinci Code books on cracking the code and information on the background to the book etc etc. I don't have the t-shirt yet! Watch this space!

I have also seen a few others use the hysteria behind the book to send out a topical release about their business that ties into the book.

There was one about a restoration company who can uncover dirt and restore old paintings and furniture which was very good.

I remember there we some good dating stories around the time of Bridget Jones and also some great creative use of the Lord of the Rings Movies.

In essence, look to the media for the next big thing to try and incorporate it into your press release campaigns. Books and movies are great sources and the great thing is they are always releasing the next big blockbuster.

Remember to try and keep it related but not stupid or far fetched.

Some ideas

Movie: Troy

Idea: Make sure your virus protection software is not your achilles heel!
Idea: Beware Trojans! New Book on Virus Protection Software!

Movie: Bridget Jones

Idea: Anything Dating Related.

Also try using other news stories to generate interest. Use other major events although I would recommend most strongly that your avoid natural disasters or human suffering as a way to leverage a story. This would do your creditability damage and is quite immoral.

Anyways, good luck with your press release campaigns.

If you ever needed an excuse to go to the movies or bookstore then I have just given you the best one yet. Hey, you could even claim it as a business expense!