Do You Know Starbucks Is Civilian Consumption Level in USA

Nov 13
09:31

2012

LIE PLIAN

LIE PLIAN

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The coffee price of Starbucks is about five discounts in the United States than in China, and it is not good for the market fair rule. After you read the text, you will certainly feel bad about the different price in China and other foreign countries. The pricing of Starbucks coffee is not based on value but based on the market demand for the product and the brand creating the image of the product.

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The Starbucks price in China is fifty percent higher than the USA. It is just for the populace purchasing standard,Do You Know Starbucks Is Civilian Consumption Level in USA Articles however, having a meal in the morning in China is at about 50 Yuan bids. In the past few days, Starbucks declared the expansion to domestic market which aroused many people paying attention. Some net citizens wondered they did not know why in the United States outlets per cup of ordinary beverage 1 is sold at 2 dollar, but in China it became a grade of place. The journalist visited and found that although Starbucks in domestic walked small endowment route, but in abroad it is only populace purchasing standard, a drink is as low as one dollar. And the similar products native price is fifty percent higher than in some abroad countries in the whole.It is about ten Yuan higher per cup, and the pricing is based on the degree of market favor. Starbucks entered into the Chinese market early, and a lot of petty bourgeoisie love this brand. However, in foreign countries, Starbucks is just a civilian beverage brands. A Chinese who works in the United States told the reporter that Starbucks was very civilians in the United States , calculated to the United States the average annual salary of about $ 50,000, that is $ 4,100 each month, to drink a cup of Starbucks at $ 4 a day is equivalent to drink a bottle of the most common beverage in China.However, this in the United States is equal to popular drink trademark, it has the higher price to sell in China. The reporter takes contrast with latte, mocha, caramel macchiato and a variety of classic coffee prices of Starbucks sales in China and the United States and found that a cup of 12 ounces coffee in the United States price converted into RMB, approximately 20 Yuan, and the cup calls price of 30 Yuan and 10 Yuan more expensive than domestic price, which is equivalent to fifty percent more expensive than abroad. And a glass of American coffee is further away from what is normal, in the United States it is only about 12 Yuan, in the native selling at 22 Yuan, and it is 83% dearer than abroad.Starbucks official website introduces the coffee beans source of the unified channels, that is, in the use of raw materials, the United States and China Starbucks have no difference.In fact, Starbucks does not seem based on the value of the product pricing, and what is more is that it is based on the market favor. This year Starbucks goes in India market for the first time, the company's chief executive Howard Schultz said that because coffee in India is fresh thing, so in India whether the Starbucks coffee or snacks, the prices are far below the common standard. One marketing insider said to the journalist the move is very good to proof that the pricing is not according to the value, but according to the market to the product demand and the construction of brand product image. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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