The Starbucks Price in China Is Higher than in USA

The coffee price of Starbucks is about five discounts in the United States than in China. In the foreign countries it is only civilian consumption level, but in China eating a breakfast needs about 50 Yuan. Starbucks recently announced their entering into the domestic breakfast market, and this caused concern to many people. Some net citizens wondered they did not know why in the United States outlets per cup of ordinary beverage 1 is sold at 2 dollar, but in China it became a grade of place. Reporters interviewed and found that Starbucks walked Petty routes in this country, but in foreign countries it is just civilians consumer goods, a cup of drink is down to no more than one U.S. dollars. And the similar products native price is fifty percent higher than in some abroad countries in the whole.It is about ten Yuan higher per cup, and the pricing is based on the degree of market favor. Starbucks entered into the Chinese market early, and a lot of petty bourgeoisie love this brand. However, in foreign countries, Starbucks is just a civilian beverage brands. A person who is Chinese worked in the United States introducing to the journalist that in the United States, Starbucks is very common in the United States, according to the average annual salary of $50000 calculation, it is about $4100 per month, every day drinking a cup of Starbucks only needs to spend $4, which is equal to drink a bottle of the most common drink in China.However, this in the United States is equal to popular drink trademark, it has the higher price to sell in China. The reporter takes contrast with latte, mocha, caramel macchiato and a variety of classic coffee prices of Starbucks sales in China and the United States and found that a cup of 12 ounces coffee in the United States price converted into RMB, approximately 20 Yuan, and the cup calls price of 30 Yuan and 10 Yuan more expensive than domestic price, which is equivalent to fifty percent more expensive than abroad. And a glass of American coffee is further away from what is normal, in the United States it is only about 12 Yuan, in the native selling at 22 Yuan, and it is 83% dearer than abroad.Starbucks official website introduces the coffee beans source of the unified channels, that is, in the use of raw materials, the United States and China Starbucks have no difference.In fact, Starbucks does not seem based on the value of the product pricing, and what is more is that it is based on the market favor. This year Starbucks goes in India market for the first time, the company's chief executive Howard Schultz said that because coffee in India is fresh thing, so in India whether the Starbucks coffee or snacks, the prices are far below the common standard. A marketing industry told reporters that this well illustrates the pricing is not based on value, but based on the market demand for the product, the brand and creating the image of the product. 800x600 Normal 0 7.8 Å 0 2 false false false EN-US ZH-CN X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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