5 factors to help you choose the right CMS for your website

You have decided to build a website – for your business or personal interests. But you don’t understand where to start?

It’s important to first establish a framework for your website - take some time to walk through the goals and objectives of the site you want to build. Once you do this, you can go ahead and check out the various CMSs available to build websites today. And the following factors can help you choose the right CMS platform -

1.Requirements

Without first defining what you need or want most out of a CMS, it can be difficult to determine what will work best for your business. Some of these requirements can be – Being able to do easy edits on the website, multiple team members being able to work on the website simultaneously, being able to work on the website anytime and from any location or device, and being able to create a website that is responsive to different screen sizes.
Decide ahead of time - which of these are important to you? – And what you can and can’t do without, and this will make the decision-making process a whole lot easier and you will be able to decide on the perfect CMS platform to build your website.

2.Usability

When choosing a CMS, you need to ask yourself - How many users will need to access this platform, and what level of technical expertise do they need to have? Can it be used well by technical and non –technical people? Then based on this, you can either hire team members to work on your site or work on it yourself, with the level of expertise you have if you are an individual working on your own site.
The CMS platform you choose should be easy to work with, but more importantly, also let you do all the things you wish to do on your website.

3.Budget

Another important factor every business needs to factor in is the budget – how heavily or moderately are you willing to invest in the website building for your business? Some CMSs provide features only for a high fee, At the end of the day, can you justify the costs for the features of a CMS?
When making a final decision, you need to be sure that if you’re paying any amount for a complex feature, it will definitely benefit your website overall. Choose a CMS platform that lets you build your dream website, without creating a hole in your pocket.

4.SEO

SEO or Search Engine Optimization should be done for your website without fail. This is crucial, for it to be easily found by search engines online, using keywords.
If SEO is done, it will ensure that the website comes up on the first page of search results, when you search using the set keywords. If it isn’t, the site may pop-up somewhere in the fifth or sixth pages of search results, where most users don’t even bother to go.
If SEO is not implemented while building the website itself, it will be complicated to do so in a later stage. So it is important to employ a website CMS that comes with an integrated SEO tool, for this purpose.
So it is advisable to choose a CMS platform that has an integrated SEO tool, which can make this job easier for you.

5.Analytics

To know if your website is performing successfully or not, the site-visitor traffic should be monitored and tracked regularly. By doing so, you will get an idea about the number of people visiting their site each day, where they come from and where all they go within the website.
This can help you understand your users or potential customers’ preferences, behaviours, locations and what they are looking for.

Web Analytics is the ability to analyse the behaviour of visitors to a website. 

Web Analytics tools, like Google Analytics aid in gaining insights into the customers’ online behaviour patterns and getting an understanding about their preferences, and to know what makes them visit or turn away from a web page.

So make sure that the CMS you choose has an Analytics tool integrated, that can do the job of adding Analytics to your website easily.

With the help of these factors, you can easily choose the perfect CMS platform and get the best out of it to benefit your website building process requirements.