Is It Better For Your Mobile App To Be A Kept Secret Or A Hyped Market Offering?

When a mobile app is offered to the market, there are generally two kinds of options that are introduced. First, there are those apps that get hyped up beyond anyone's imagination, and subsequently either exceed or fall short of user expectations. More often than not, because they are hyped up so much, these mobile market offerings often do not live up to their expectation in terms of performance, user experience, and consequently, market sales. On the other hand, there are mobile apps that are kept secrets in the market that slowly amass a strong user base through a cult following, which potentially leads to new heights in popularity and market success.  

Is Your App The Mobile Market's Next Best Kept Secret?

Having the mobile market's next best kept secret is something that many app makers strive for when creating their mobile offerings. Doing so creates an underdog story that leads many users to easily get behind an app, whereas if it were hyped up, a significant number of users might get cynical about it. The key to having the best kept secret in the app industry is to increase its popularity slowly until it reaches that of the other best sellers in the market. It is a means to an end basically, as you certainly do not want it kept a secret forever. If it is, then most mobile device users will never know about it and your app will have an exceedingly difficult time finding profitability.

What's All The Hype About?

Whether it is on purpose, or accidental, some apps make their introduction to the mobile app market with a lot of hype surrounding the release. Hyping your app up as much as possible certainly is one strategy to take when releasing your app on the mobile market, but it can also be a bad thing. On the same point, if your app naturally incurs a lot of hype created by users, the odds that it will live up to such expectations is slightly higher, but can still be potentially harmful if such does not pan out. Creating a lot of hype for your app also creates high expectations that can prove to be harmful to your business if it does not meet the hype. For such reason, it may be more beneficial to take a subtler approach to promoting your app. Ultimately, when it comes to creating a mobile app, hype is not necessary always a good thing. It can create immense stress on your team, and pressure on your app to perform well on the market. If it does not live up to such hype, your whole plan to promote it such a way can backfire dramatically.

Conclusion

People love to hear underdog stories, but they also like to hype things up as well. When it comes to your mobile app and its release on the mobile market, it can either do so as the industry’s best kept secret, or it can be hyped up. Whether you aim to actively promote it a certain way or not, it is important for you to consider the consequences of each option. If you hype your app up, you must also make sure it lives up to the expectations that users have for it. Similarly, if you aim for it to be the market’s next best kept secret, you must make sure it does not stay that way forever.