Tenerife's Playa de las Americas: A Sun-Soaked Coastal Haven

Apr 9
07:45

2024

Jim Harison

Jim Harison

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Playa de las Americas, once a rugged and rocky shoreline, now boasts an impressive 320 days of sunshine annually, making it a haven for sun worshippers and beach enthusiasts. Nestled in the southern part of Tenerife Island, this resort has undergone a remarkable transformation over the past three decades, evolving from barren land into a bustling economic hub with a plethora of attractions for visitors.

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The Transformation of a Coastline

The transformation of Playa de las Americas from a barren rocky coast to a vibrant resort town is a testament to human ingenuity and economic development. Over the last 30 years,Tenerife's Playa de las Americas: A Sun-Soaked Coastal Haven Articles extensive construction and environmental engineering have reshaped the landscape. The introduction of piped water, desalination plants, and the importation of Sahara desert sand and concrete breakwaters have created the stunning beaches that now define the area. This development has not only enhanced the natural beauty of the coastline but also significantly boosted the local economy by attracting tourists from around the world.

A Beachgoer's Paradise

The beaches of Playa de las Americas are undoubtedly the star attraction, drawing countless visitors to their golden sands and crystal-clear waters. The carefully constructed breakwaters ensure safe and serene swimming conditions, while a variety of water sports cater to the adventurous. From jet skiing and pedal boating to paragliding and banana boat rides, there's no shortage of aquatic excitement. For those interested in exploring beneath the waves, local dive services offer scuba diving excursions to discover the rich marine life of the region.

Tranquil Retreats Amidst the Bustle

Despite the resort's lively atmosphere, those seeking tranquility can find solace in quieter spots such as the Parques Exóticas animal park and a local banana farm that offers educational tours. The animal park, in particular, provides a peaceful setting for a leisurely stroll amidst exotic creatures, offering a gentle contrast to the island's more energetic pursuits.

Luxurious Lodgings and Attractions

Playa de las Americas caters to a diverse range of visitors with its array of top-quality hotels. The Torviscas area, known for its British influence, has become a family-friendly resort, while the recently developed Puerto Colon marina adds a touch of sophistication for yachting enthusiasts. The Gran Hotel Melia stands out as the pinnacle of luxury in the northern part of the resort, offering opulent accommodations and services.

As tourism continues to flourish, more high-end hotels are under construction, particularly in the southern areas near Los Cristianos. These new establishments aim to provide upscale experiences without the crowds, situated on less frequented stretches of beach. Among them, the 5-star Mare Nostrum resort stands out for its commitment to delivering an authentic local atmosphere to its guests.

The Economic Impact of Tourism

The influx of tourists to Playa de las Americas has had a significant economic impact on the region. According to the Tenerife Tourism Corporation, the island welcomed over 5 million visitors in 2019, with tourism contributing to approximately 35% of the island's GDP (Tenerife Tourism Corporation). The development of luxury hotels and resorts has been a strategic move to attract high-net-worth individuals, further bolstering the local economy.

In conclusion, Playa de las Americas has successfully transformed from a rocky outcrop into a premier destination for sun-seekers and luxury travelers alike. With its year-round sunshine, stunning beaches, and a wide range of accommodations, it continues to be a jewel in Tenerife's tourism crown.

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