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When you are ready to create a corporate logo design, you try to come up with big and unique ideas to satisfy your clients and also stand-out from the crowd. As you do brainstorming for big things, you may neglect some small things that may destroy your big ideas for your `logo design completely. So, we have created a list of important things for you that you must not forget to ensure that you make the design attractive as well as effective.
Your Logo Can Be Simple:
It’s a wrong perception that in order to stand-out in design competition, you must come up with a really complex design. Well, how complicated is Nike’s logo -or- Toyota’s logo? They are simple logos that can create a powerful impression. Simple designs can easily be remembered. So, if you want your target market to remember your design, you must refrain from creating something complex.
Your Logo Must Be Unique:
Don’t you want your target market to associate your logo design with your company as soon as they see the design? To ensure that your target market doesn’t get confused after seeing your logo that whom it belongs to, you must create a unique logo for your business. Make sure that it doesn’t look similar to your competitors. As it is a powerful way of creating brand recognition, you need to ensure that you spend some time on it to make it attractive and unique.
The Text Must Be Readable:
If the text on your design is not readable then it will destroy your logo completely. You must ensure that you use a good readable font-style and font-size and make the text readable. If it’s blurry or vague, you will destroy your credibility and your audience will perceive you as unprofessional.
Avoid Using Many Different Fonts:
Make sure that you choose a good font style and stick to it. Using 2 different fonts is not even a good idea. However, in some cases, 2 fonts may look good, but your initial practice must be to find one good style that will look perfect on your design.
It Must Look Good in Black and White:
Your logo is printed on your letterhead and at times you may have to fax a letter to a potential or existing client. Consequently, you need to make sure that your logo looks attractive in black and white as well. When your clients receive your fax, they shouldn’t get a distorted logo design in letterhead. So, you must ask your designer to create a top quality design that will look good in both color and black and white.
Do Not Use Clipart:
Always refrain from copying someone’s designs or using clipart. You don’t want to use a design that was created for some other company, because this will totally ruin your credibility.
Conclusion:
If you seriously want to create a top quality logo design then you must seriously consider the tips above. You will soon build your brand identity in an effective manner.
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