The Top 10 Pitfalls of Web Design: Unraveling the Internet Bubble Burst

Jan 2
09:10

2024

Dale Armin Miller

Dale Armin Miller

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The internet bubble burst can be attributed to a myriad of factors, but one of the most overlooked aspects is the prevalence of poorly designed webpages. This article delves into the top 10 mistakes that web designers often make, which can lead to a lack of user engagement and ultimately, the failure of a website.

Understanding Your Audience

  • Lack of Purpose: Before designing your webpage,The Top 10 Pitfalls of Web Design: Unraveling the Internet Bubble Burst Articles it's crucial to understand why anyone, other than yourself, would want to visit it.

  • No Return Value: Similarly, it's important to know why anyone would want to revisit your webpage.

  • Lack of Focus: You should know the primary reason visitors come to your page. If you have more than one way of satisfying visitors, consider creating separate pages or even separate sites for each purpose.

  • Ignorance of User Journey: Before designing your webpage, understand how people will get to your webpage. What will they see and how will they see it? What will they click and why?

Pleasing Your Audience

  • Trying to Please Everyone: Attempting to cater to everyone often results in pleasing no one.

  • Fear of Repelling Visitors: Don't be afraid to repel certain visitors. For instance, the U.S. Small Business Administration website may not appeal to everyone, but it serves its target audience well.

  • Ignoring User Preferences: Understand the likes and dislikes of your page's reader. You don't need a survey to find out - your design will attract a certain type of user.

Overloading Your Audience

  • Too Many Options: Overloading your visitors with options can be overwhelming. Websites like Yahoo! add options to retain their regular visitors, not to attract new ones.

  • Ignoring Demographics: Know the age bracket of your page's reader. Your design will naturally attract a certain demographic.

  • Gender Ignorance: Understand whether more men or women read your page. If you try to cater to both, you may end up attracting neither.

In conclusion, understanding your audience and their needs is crucial in web design. Avoiding these common pitfalls can lead to a more successful and engaging website. For more information on web design best practices, check out Smashing Magazine or A List Apart.

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