In this small article we would like to share our experience, so you understand what you will be facing, if you try similar business launch: PR, articles, video and photo blogs, news, opinions publishing website
In our case we don’t do it for living, however we are pretty advanced in using posting media portal as good source of our marketing campaign, helping us to get internet leads. However we see very interesting statistical trends, that are valuable enough to be publicly known
1. Google AdSense program. Of course it all depends on your circumstances, however chances are high that you are starting from scratch, meaning you do not have advertising sponsors, who are willing to place high volume of expensive ads. If you are normal simple person, you should consider signing to google adsense program
2. Clicking through percentage. Google requires its own customers, who pays money for clicks to maintain reasonable click through minimal ratio, which is normally required to be higher than 0.5% (200 visits = one or more clicks). If you are in adsense program as google vendor, it doesn’t mean for you that you should comply to very high requirements on your web pages – google itself will be able to qualify your pages for relevant ads
3. Daily page visiting through the week. This is very interesting. On our website we have all the variety of article, blogs and press releases, however as the visiting count is equal through the week, at the end of the week: second half of Friday, Saturday and Sunday we see hits decrease to about 65-70%, and more over, people are switching viewed topics over the weekend: most popular Saturday topics are Jewelry, Recreation, and new Jobs. On the business days people are searching their business related topics: computers, software, accounting, ERP, Microsoft, Oracle, etc.
4. Cheap and Expensive days. It is very strange observation, and we do not know what stays behind in google ads placement mechanism, but this is obvious and solid trend that about 5 days per month, the level of our daily revenue goes down dramatically and we earn only 20% of normal daily revenue. We name it cheap days. The same could be said about very profit promising days, where early in the morning we can say – yes, today we should get 500% of normal daily revenue
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