The term 'killer copy' is frequently used in the realm of internet marketing. However, the term can be misleading. Instead, let's explore the concept of 'persuasive copywriting' - a powerful tool that can transform your marketing efforts and significantly boost your online sales.
The term 'killer' is often associated with destruction or defeat, which is not the desired effect of effective copywriting. Instead, we should focus on creating 'persuasive' and 'irresistible' content. Persuasive content appeals to a person's reason and understanding, while irresistible content is so enticing that it cannot be resisted.
Persuasive copywriting, therefore, is the creation of content that appeals to a person's reason and understanding, and is so enticing that it cannot be resisted. This should be the primary goal of your online marketing efforts. A persuasive ad, leading to a persuasive web page or sales letter, can significantly increase your sales and revenue.
Imagine an ad that consistently draws hundreds of responses from your target audience. These responses then lead to a web page or sales letter that generates sales like a well-oiled machine. This scenario is not as far-fetched as it may seem!
The first step in creating persuasive copy is to thoroughly understand your product or service. Study it in detail and identify the benefits that make it irresistible. What aspects of your product or service are extremely tempting or enticing?
If you can't identify these benefits in your current product or service, it may be time to find a new one. Don't waste your time on a product or service that doesn't meet the criteria for persuasive copy.
Alternatively, consider creating your own product or service. This allows you to control the benefits and features, ensuring they align with the principles of persuasive copy. An information product or a service in which you have expertise can be a great starting point.
Business opportunity magazines are excellent resources for learning to write persuasive copy. Regularly reading persuasive copy can train your mind to write in a similar style. To reinforce this, try copying the material in your own handwriting. This may seem like hard work, but the rewards can be substantial. Dedicate some time each week to training your mind to write persuasive copy.
Whether you call it 'killer copy' or 'persuasive copy', the concept is the same. Start dedicating a significant portion of your internet marketing time to learning how to create this powerful tool. Use this knowledge to create copy that no one can resist.
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