Unleashing the Digital Beasts: The Power of Online Publishing - Part 1

Jan 2
14:30

2024

John Colanzi

John Colanzi

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In the past, mail order businesses capitalized on the public's unquenchable desire for knowledge. However, the advent of the internet has unleashed a new era of information dissemination, akin to releasing a beast from its cage. Authors are no longer constrained by traditional barriers such as printing costs, postage, and geographical limitations. The creation of a digital bestseller can proliferate faster than the infamous "tribbles" from Star Trek. This article explores how to leverage this opportunity and identifies the types of information that sell best.

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The Evergreen Appeal of "How To" Content

A quick glance at bestseller lists reveals that certain topics have consistently appealed to readers over the years. People are perpetually interested in learning "how to":

  • Earn money
  • Save money
  • Lose weight
  • Gain weight
  • Improve themselves
  • Expand their knowledge about their hobbies
  • Eat healthier,Unleashing the Digital Beasts: The Power of Online Publishing - Part 1 Articles cheaper, and better

The range of potential subjects is only limited by your creativity.

The Starting Point: Writing Short Articles

Begin by writing brief articles on a topic that interests you. This approach serves several purposes:

  • Establishes you as an authority in your field
  • Primes the creative pump, making it easier to generate ideas
  • Builds your confidence
  • Cultivates an audience that appreciates your ability to present your subject in a clear, competent manner

Building Your Audience While Selling Others' Products

While you're building your audience, consider selling other people's information products for a share of the sales or purchasing reseller rights to related material. This strategy not only provides funding for your project but also helps you build a list of buyers who trust your commitment to quality products.

In the second part of this article, we will discuss how to quickly capitalize on a hot-selling topic. Here's to your success!

Star Trek is a well-known science fiction television series that has inspired many cultural references, including the "tribbles" mentioned in this article. For more information on digital publishing, The Guardian offers a wealth of articles and resources.