David Hurley

David Hurley

David Hurley works in Hiroshima, Japan, as a freelance English language instructor serving various colleges and community centres. He also offers English communication consultancy services to businesses and charities in the city. David writes regularly on Internet marketing, Japanese culture, English literature and also writes teaching material for students of English.

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David Hurley Free Articles

Four Things You Can Do To Improve Your Landing Page Conversions

Even with a well-designed landing page, there are still a handful of areas where you could be losing potential conversions. In this article, Internet marketing expert David Hurley discusses four things you can do to improve your landing page conversions.

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How To Manage Your SEO Strategy In The Face Of Increasing Costs

Running an effective SEO strategy is becoming an increasingly expensive business. The question of how to handle the increasing expenses tied to SEO isn't only about how to manage costs. Identifying why the process has become more expensive in the first place will help you work out how to improve your website ranking while avoiding the most costly price hikes.

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Answers to the 5 Most Common Tier 2 PPC Networks

While Tier 2 PPC networks can't compete in terms of market share, they can be a valuable addition to any PPC campaign. Most marketers ignore this option because they have questions but don't make the time to find the answers. To speed up the decision making process, here is a quick look at the 5 most common questions asked about Tier 2 PPC networks.

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4 Hidden Benefits Of Business Blogging

The benefits of setting up a business blog are numerous. Most people focus only on the benefits which directly improve their bottom line or increase their readership. However, there are also a number of hidden benefits of blogging that every blogger can take advantage of. This article discusses four of those benefits.

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7 Reasons to Jump on the Inbound Marketing Bandwagon

Inbound marketing has proven to be extremely successful and has staying power as a legitimate marketing opportunity for online businesses. Here are seven simple reasons this type of marketing can be beneficial for any type of online business.

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How To Keep Writing Blog Posts Once You Hit the Wall

The hardest part about blogging isn't getting started or generating income, but maintaining momentum once you hit the wall. It doesn't matter how passionate you are there will come a point where your motivation bottoms out. To ensure your blog doesn't start to spiral out of control and continues to be updated with content regularly it is important to find ways around the wall rather than trying to force yourself through it.

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6 Ways to Boost the CTR Rates of Your PPC Campaigns When Your Ad Text Is Already Solid

When it comes to increasing the click through rates of PPC ads the first element everyone focuses on is the ad text. But what happens when the ad text is already proven to be effective? There are a variety of simple tasks which are effective at increasing click through rates that have nothing to do with the ad text itself. This article explains what six of those tasks are.

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The Magic Of FriXion - Pilot's Pen With Disappearing & Reappearing Ink

In 2007 the Japanese pen company, Pilot, launched its Frixion range of erasable ink pens. Since then the product has been further developed and this article offers a review of the retractable Frixion Ball Knock pen that is sold in Japan.

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SEO Tips: 6 Ways to Get More Out of Drop-Down Menus

In this article I offer some SEO tips relating to drop down menus. The drop-down menus on e-commerce site can play a significant role in helping potential customers find exactly what they are looking for. They can also be used to help optimize your website. There are a variety of simple tweaks which can be made in order to make them easier for customers to use.

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Climb The Alexa Ranking Ladder

This article explains why website owners want to get their sites ranked as highly as possible with Alexa and offers a few hints about how to improve your Alexa ranking.

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E-Book Publishing Strategies - Turn Your Low Priced E-Book Into A Higher Priced Publishing Package

This article looks at some factors that will help budding Internet marketing authors determine the length and price of their e-book projects.

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Internet Marketing Recession Tips

Despite what you may think, there are many opportunities for Internet marketers to thrive and prosper in difficult times by adopting a sound Internet marketing recession strategy.

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Will The Economic Recession Create Even More Internet Marketing Millionaires?

David Hurley explains why it is that most millionaires are created in a recession and points out how the determined Internet marketer is well positioned to join a select group that will shortly emerge from the current crisis, the "recession millionaires".

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New Year Resolutions

Seven steps to achieving your New Year's resolution.

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Use Blog Graphics To Make Your Blog Posts Stickier

A blog that is all words... words... words will not appeal to many surfers. Attract more readers to your blog by using images. This article discusses some aspects of using images on Internet marketing blogs.

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