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Marcus Leong Free Articles
Do Not Teach a Starving Man to Fish
You've heard this old saying before: give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. You may even be nodding your head in agreement right now. Sorry, this saying is all wrong.
Read MoreBrand Positioning Strategy
Overall, a brand strategy is a long-term plan for the growth and evolution of a public image in order to achieve specific goals. A well-defined brand strategy for any business should guide all aspects of it including consumer experiences, messaging, internal culture, and even positioning. Think of it like giving driving directions.
Read MoreWhat Do You Do For A Living?
One who prizes the golden eggs over the golden goose is bound to eat into the seed and forsake the future
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