3 Key Points to Consider in Postcard Marketing

Postcard is considered as the most common marketing or promotional tool these days as these print materials are one of the best and easiest materials you can use to reach out to your clients and customers. It is for a fact that these cards usually generate higher response rate than other materials, which is about one to three percent of your business investment. With the help of these great print materials, you will always have the advantage of choosing the clients and customers who will get your materials and when to send them. Moreover, your postcard printing can also be modified for it to perfectly match the needs and wants of your clients and customers. Another good advantage that these print materials is that it is low cost to produce, not taking a lot of your budget.

However, not all business establishments in the market today and even people have experienced successful designing and printing of these cards. The usual problem that they experience comes from the weak or poor design and the poor or unreliable mailing list. To help you achieve success in your post card campaign, below are some tips and guidelines you can consider.

• The mailing list – a great, effective and successful direct mail marketing campaign will usually entail you to have a target list of your clients and customers. For you to make this list, you must first get all the addresses of your previous clients and customers who have made a transaction with you or have visited your business establishment. You can also purchase a list of addresses of clients and customers from your trusted supplier. You will most likely be tempted in mailing your print materials to every client and customer that is in your list, but you can increase or enhance the response rate by just choosing a few of your prospective clients and customers that are most likely to purchase your business products and services. Moreover, keep in mind to keep all your mailing list updated by including a return address on the print materials that you send. With this process, you can track down those customers that have changed their address or have moved out and then delete them from your mailing list.

• The design – your cards always need to be more than just an informative marketing material. They must also be able to get the attention and interest of all your clients and customers and keep their attention long enough for them to understand your message. The front area of your cards must always have an attractive and compelling headline that will make a clear offering of the products and services you offer in order to persuade and lure your clients and customers to instantly make a response. Moreover, make sure to use the right color for the headline that will surely make it stand out against the background and choose a font that can be easily read by all your clients and customers.

• The printing – print postcards only from reliable printing companies. Although you can always create your own card, it is still best to have it professionally done to ensure that you communicate the right image and message to your customers. Printing these days don’t cost a lot, so you need not worry of breaking the bank.