4 Tips to Carry out a Winning Flyer Marketing Campaign

With limited funds, businesses are tight on their hands with the type of marketing campaign they can do in their business. Add to that the onset of the economic crisis and they are walking on a tightrope. This makes it important to come up with an effective marketing strategy that won’t take up so much money. You need to use marketing materials that will let you reap maximum rewards from a small investment.

One good strategy you can use is flyers. Whether you run a small or huge business, flyers will help you come up with a marketing technique that will get your business running. It will also help you create recall that will make customers remember you. Visibility is important in business, so you might want to enhance your reputation by making your business visible.

Before you can expect to get good results from your flyers, you need to ensure that they are designed for impact. How do you do this? Here are some pointers to help you:

1- Pick the right size. You can basically create flyers in different size. Whether you want to create a small or poster size, the choice is yours. Of course, the size you pick will depend in your budget and the way you will distribute them. If you want people to keep your flyer in your wallet, it would be best to use a small size. If you want to include a lot of information, you would want to create a big flyer.

2- The design to use. It’s important that your materials are able to attract people’s attention, stir their interest, and get them to make an action. This will be done through an impressive design. Make sure the content of your material is interesting. The photos you put should be catchy and the colors are vibrant. You need to deliver your message quick and easy so you need to use simple words and short sentences. Don’t put too many words as this will only confuse the reader.

3- Distribute flyers at the right places. You have a lot of options in distributing your materials. This includes the following:

a. Mail. You can always mail your flyer to your target customers.

b. Insert them in your bill payments or packages.

c. Put them in magazines.

d. If you look through books in a book store, insert some of your materials in the books.

e. Leave them in windshields of cards.

f. Leave them in benches or in just about any place where people are likely to pick

4- Be sure to track the results. You can always ask your customers to present your flyer when they go to your store or put tracking codes in them to allow you to track the result. This will allow you to determine if your materials are working or not. This will also let you experiment with your offers, headline, or design until you come up with the best to use in your flyer templates. If you do this, you can be sure to get good results from your materials.

Flyers don’t really require a lot of investment. If you are on a limited budget, it would be easy for you to create such marketing material and still get god results. The key is to create and impressive design and irresistible offer that would guarantee you positive response from your customers and prospects.