To success in any business, branding is most important. It takes a lot of dedication and hard work to build your brand. What is more challenging in increasing this brand visibility so that your website is visible online! After you have placed your website, it is time to drive people towards it.
Before you start driving people towards your website, first step out and visit other websites and blogs of your particular niche or industry. However, before you finally step out, get yourself prepared with these five steps.
Step 1. Register With Websites Before You Comment
You will be offered a gravatar by your blogging platform which is recognized by other sites. You can get such gravatar from WordPress or Blogger that will increase your visibility. However, if you find that there are sites that are not recognising your gravatar, then get yourself registered with them. With this, you can easily display your website address, name and other information.
Your aim is to reach more and more people, and while you comment on posts you must leave behind trail to reach you back!
Step 2. Use the Signature Feature in Emails
To create brand awareness images plays a vital role. Thus, in your emails always use signatures. Just the email address will not remind people of you, an image can do that. Mention your name, address and, if possible, add an image. You can use Company's logo and paste some useful links to your company website or social profiles.
Step 3. Participate in Niche Forums Every Week
To get recognized the easiest way is providing some useful information in any forum. Once you join different forums of your niche and provide them with useful information, you will find there are many followers. Harness this power by adding relevant links that will lead traffic to your website.
By dedicating few days per week in each forum, you will find that your popularity is increasing; harnessing which you can increase your brand visibility. However, be careful to post relevant information only, posting spam comments may be harmful.
Step 4. Participate in User-Driven Websites
To reach millions with your brand user-driven websites are most useful. Reddit is such website that has millions of users on daily basis. There are many such websites other than Reddit and you find something from your niche business too. Stay there for some time and comment or submit articles. Plan how you can use this platform for making your brand visible online.
Step 5. Be the King or Queen of Follow-up
Follow up can build relationships. Many people drop in, leave their links and vanish. Regular users understand this selfishness and try to avoid such users. Thus, when you take out time on regular basis to follow up you will find that others are also getting engaged to your activities. Being engaged to your activities means knowing your brand. You can have an audience who will love your comment and will always look forward to something that you post.