Achieve Unique Business Cards with Letterpress Printing

No matter how big or small your business is you would need to market it. If you want to achieve good sales and profits, then you need to get word out there that you are in business. In most instances though businesses differ in their marketing activities based on how deep their pocket is. Obviously, big businesses would have more money, giving them more options to hype up their marketing efforts. But small businesses can only do enough marketing because of budget restriction. But even with fewer funds, you can still effectively and successfully carry out a marketing campaign. How? Through the business cards.

The ubiquitous business card is one of the best ways to make your customers know about your business. This is the reason why businesses still use these cards to get in touch with their customers and prospects. But if everyone else is using them, how can you make sure that you set your business apart from others? How can you stand out from the crowd? A good answer to those questions is through letterpress printing.

But, what is letterpress printing? This is actually a printing technique where the ink is pressed onto the paper. The result is a card that has a unique texture and style. This gives you a great way to create a design that will stand out in the crowd.

So, if you use letterpress printing in your cards, how will it make your cards unique? Through these elements:

a – The creation of indented Print. Letterpress printing actually puts an indentation in the card after the machine presses onto the photos or text in the cards. The result is a card that has a unique look and appeal with the depth left in the card. Compared to others printing techniques that create a raised effect, letterpress leaves unusual indention that give your cards a distinct appearance.

b – Use of high quality paper material. Often, the paper material used in letterpress printing is thicker than those used in other materials. This makes the card more durable and of higher quality than other cards printed in conventional way. This will give you a more professional and credible look in front of your customers and prospects.

c – You have a choice in size. You can shun away from the standard size in your cards with letterpress printing. There is no restriction in the size you can use, as long as you can be sure that the result will be compelling so your customers will be enticed to keep your card despite being too large for their business card holder. Just the same, the more unique the size, the more compelling your cards will be and stay memorable to your customers and prospects.

d – The distinct style offered. If what you desire is unusual look, then letterpress printing is the best option for you. There are plenty of graphic designers today that will help you create the unique style that fit your business. This will make your cards really intriguing.

It’s important that you find the best letterpress printing company that will print your templates. Check if the company will be able to meet the design your desire. There are online printers that can give you the best service at affordable rate. You simply have to research well to find the right printer.