Dear Mr. D,I have found that the biggest ... ... my ... is to write ... In a lot of articles I have read on ad writing, I have come across the term "sell the ...
Dear Mr. D,
I have found that the biggest challenge in marketing my ebusiness is to write effective ads. In a lot of articles I have read on ad writing, I have come across the term "sell the sizzle." Can you tell me what they mean?
And tell me if this is really important to writing good effective ads or if it's not all that important.
Signed,
John in Tulsa
______________________
Dear John in Tulsa,
Selling the "sizzle" is very important in the field of advertising. It's not the only way to sell effectively, but I have found it to be one of the best advertising techniques.
Selling the sizzle means to sell the benefits your buyers will derive from owning and using your service or product. Will your product or service make the buyer healthier, wealthier, feel better, look better, smarter, etc.
The most effective ads are the ones that can most effectively portray the benefits of their service or product.
Before you write your next ad, sit down and make a list of all the benefits one would enjoy if they buy your service or product. When you write the ad, feature the most powerful one or two of these benefits.
Bill Daugherty. Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com
