Basic Things to Learn in Business Card Marketing

Unlike booklet printing or print brochures, your business cards is a marketing tool that you should never be without whenever you go out that door of yours. It might not be as cheap to do as cheap booklet printing.

However, business card printing is THE one thing that can make a big impression on your target clients and leads. Certainly, they are the most common marketing tools in any sales call or business-to-business networking event. Handing out your cards is as standard as having a name for your company. Without them, you are as sure as not to get the success you want for your business.

Remember also that it is the marketing tool to use in getting to know other people, especially those that would help you in your business. It is the marketing tool to help you retain in your mind the people you have met. It is therefore important for you to know the basic elements in business card marketing so you can create the most effective cards in your industry.

It has the key information about you.
What makes it especially important are the key details included in the card. You have your most important contact information in there to help your recipients get in touch with you. On the other hand, the details written on it can also help you determine and contact those people who can be instrumental to your success.

Your information then should include your name, company name and logo, as well as all the numbers (phone, fax, cell number, and toll-free numbers) and email address and website where your recipients can easily get in touch with you for their queries. The easier it would be for them to reach you, the more chances you have of convincing them to engage in business with you.

Include something extra that would appeal to your recipients.
It is not just your contact information that would make your target clients attracted. What you also added as extra would make them want to keep them. This would include discounts, freebies, coupons, as well as any other call to action you can think of to put more value to your card.

Do not let the press run without checking your business card.
Proofreading avoids mistakes that can cost you a lot. Ensure that your cards have the correct information before you have them printed because once you allowed the press to run you cannot turn back and order corrections to your marketing tool. You have to pay extra for reprints. So proofread, proofread, and proofread! If you can, have someone proofread after you. They would surely see something that you might have missed because you have been seeing the same words repeatedly.

Extend its function.
Your cards are not just for your contact information. These small pieces of paper can also be a tool for your recipients to remember you. By providing a paper stock, you are allowing your recipients to take down notes about you and your business. In addition, they can also be your marketing tool to get people to come in your store for a freebie or discount.

Finally, the most basic thing you need to remember is to give them away every time you have the opportunity. Do not let them waste away in your holders or file cabinets. They are meant to be given away, not stored. You can only gain the results you want if you hand them out to as many target clients and prospects as you can.