If someone from your marketing department comes to you and
says a great way to market to your customers is with beer boots, you can be
excused for thinking that they may be a bit crazy. Why would you give away a
boot full of beer? Is it an actual boot? Would your customers like
it?
The truth is that it is something you should think about because if
you want your customers to appreciate the promotional gifts that you give them,
then a gift that sets itself apart is what you want.
There is actually a
custom these days of drinking a boot of beer in a boot-shaped glass. It is
incredibly popular in German-themed bars and colleges and many of these boots
are engraved with various markings, insignias and logos. The logos is where your
company comes in. Putting your logo on beer boots is a great way to market your
company because it is such an unusual product. When you give away a boot of
beer, your customers may show off the gift to people who come into their home.
Each time they do that, they will be showing off your logo and company name.
That is advertising that can go on for years and years.
The beer boots
can range in size from the size of a shot glass to one liter. This is most
commonly the limit for machine pressed boots, but those that are made by hand
can be as large as two liters.
According to tradition, beer boots came
about in the German military during the early part of the 20th century. In the
legend, a Prussian general swore to his troops that he would drink beer from his
boot based on the successful outcome of a battle that was coming up. When the
battle was won, the general had a glass made in the shape of his boot so he
could fulfill his promise to his troops. Other legends say that it came about
from German soldiers in the First World War, who had nothing to drink out of but
their boots.
As can be seen from these legends, this is no ordinary
promotional item to your customers. Why would you go and give your customers
something ordinary like a coffee mug, when you can give them something great. If
you give your customer a coffee mug with your logo on it, it will end up in the
cupboard and rarely be seen. However, if you go and give your customers a
promotional gift like beer boots, then it will be something their guests see all
the time. Over the years that they have that gift, hundreds of people may see
that gift, and each time that they do, they will be seeing your company name and
logo.
It may be a boot of beer, but it is a great marketing opportunity
for you, and a great gift for your customers. Check out the options that are
available for you when you want to give your customers a great gift that is
anything but ordinary.
