Benefits of Personalized Pens

Personalized pens are one of the most flexible and versatile promotional items available. They represent an inexpensive way to create corporate branding, build market share and show customer appreciation.

Pens come in an endless combination of styles and colours, and in a range of price points, to suit all markets and budgets. Even at the low end of the price spectrum, however, the quality is such that most personalized pens are designed to last. Their longevity and adaptability are just two of the factors that give pens such universal appeal across all sectors.

Whether given out at conferences, trade shows or events, left lying around on counters or in reception areas, or used as part of a direct mail campaign, personalized pens are an easy way to spread the word. Pens are used all the time, both at home and at work. Every time people pick a pen up, they will be subjected to indirect advertising. 

High-tech branding techniques and quality design will ensure that personalized pens provide maximum impact. It is important to consider how much information is to be communicated, as that will have an influence on the style of pen.

Various print and engraving methods are available. The position of branding is also important, with the barrel, clip, tip or 360 degree wraparound all possible locations. Another more subtle option is to have component parts of the pen produced in company or brand specific colours.

Personalized pens are a great way to reach a wide audience with a message that remains in view for months or even years.