Beware Of

In the beginning stages of you business you will approached by rabid advertising salespeople of all types. Don't fall prey to their ad schemes until you have full knowledge of all the different ideas available to you. These people will hit new businesses hard because they figure you have cash set aside and will be an easy sell. Don't give in until you understand all the implications and the far reaching effects of the different ad ideas.

One type of sales that you probably won't see knocking on your door will be for promotional product sales. You can get some good results with a lower cost with using promotional products for your business. It doesn't cost the big bucks that you would spend on mailings and radio ads. You can use these items alone or in conjunction with other advertising.

You can use nice promotional products in many ways for your business. They are not an annoying ad or one that is gone quickly. They can be a gift to a new customer that will remind them of your company in a gentle way. This alone will assist in getting that client to come back to you again. When you put your logo on some quality useful products, you know that people will keep these things.

You see, promotional product advertising is truly a secret, not because you don't see it daily, because you do, but because it is such a quiet, unobtrusive form of advertising that reaches out and grabs your customers without them even noticing.

You can give your promotional items to people in any way you want. If you reward employees with some nice useful stuff, it will be seen all over town. Leisure activity items are good as gifts for the summer. You can help with employee retention by giving out nice beach towels and beach sandals. Don't jump on board with ad salesmen before you are ready. You may want to pair a mailed flier with a small promotional keepsake as a more powerful ad. Just know your options.