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Building a Content Production Team

If you want to own a content writing and development team, you know you would need writers from all niche, content writers, editors, proof readers, ghost readers, content curators, content strategists and of course the non-negligible plagiarism checking tools. However, it is one thing to say and another to actually own it.

Entrepreneurs of today have different view point from the age old business owners. A renowned content writing company’s business head told us that it was much easier to set up a team earlier. 10 years back there were countable number of companies who offered content writing service. Businesses had limited choice while the writing agency enjoyed assignments at good cost. The story is a bit different today. “Not only do you find competition in bagging an assignment, but a big challenge in building a skilful team”, says Seema Bhoi –Co-founder Vibaantta Group.

So what are challenges one could face?                                   

  • A dilemma of having an in-house team or outsourcing to freelance writers
  • Whether international projects are more profitable
  • Can I rely on free plagiarism tools available?
  • Do I really need a proof reader?
  • What is a good deal for content writing service?
  • Whether globally accepted, American English, British English or Australian English is suitable
  • If bulk projects are more profitable

“One should accept all sorts of assignments in the initial stage to learn the positives and negatives of each category.” – Seema Bhoi

There are various types of content requirement a company may have.

  • Website content
  • Content for monthly newsletter
  • Articles and Blogs
  • Product Descriptions
  • Content for Social Media platforms
  • Press Releases & News bites

Be it any particular assignment, the resource required remains same. A good content production requires certain pre-defined steps which many professional content writing companies follow.

Even if it is a small paragraph to be writtenArticle Submission, professional content writing company like Vibaantta Group follows no-compromise procedure to deliver quality content. This starts with understanding the requirement of the client which is done by a content strategist. The information is then passed on to the writer who frames a concrete content. A round of editing is done to remove all grammatical and typo errors. A proof reader or a ghost reader then gives it a last look. The content finally is checked under plagiarism tool for duplicity check after which it is ready to be delivered to the customer.


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The entire process involves 4-5 resources. Now building such a strong team is a big challenge. In one of our fruitful discussions, Seema Bhoi once mentioned that a writer never sleeps. So does that mean they work round the clock? Indeed, many companies who operate in India offer 24 hours service. Just to ensure that the delivery is in the customer’s inbox the next morning you have to be pro-active. Your team should be flexible to work on weekends, wee hours and midnight too.

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