Business Printing: How To’s

A lot of starting companies have no idea how to go about business printing; some don’t even realize its importance.  It may be a sign that  your company is destined for greatness considering  that you are reading this article and realizing you really need to start meeting up with business printing companies.  To kick start that destiny here a few steps to start with:

1) Think about the business prints that you may need to start with.  List down everything you need and see which categories they fall on so you can learn more about them and the best ways to design it.

a) POP prints POP prints or points of purchase prints are huge printed materials that advertise.  Several pop prints that are seen anywhere are store signs, illuminated displays, counter displays, menu boards, standees and banners.  POP is mostly large and will take a while to remove from its original position.

b) Business portfolio Business portfolios are prints that are used for everyday office needs that identify a certain company and not particularly its merchandise or products.  Such prints are company brochure, letterheads, business cards, pocket folders and forms.

c) Marketing materials Marketing materials are the common prints that are seen almost anywhere such items are your leaflets, inserts, product brochures, flyers, stickers etc.

2) Text Depending on your prints, it may be short or long.  For POP prints it is best to use short phrases while on the booklets, catalogs or other common materials you can easily use longer text to explain a particular subject. Always bear in mind that the text must be before the caution line to avoid being cut out during prints.  Fonts to be used can be to whatever you choose it to be, however if you use special fonts you need to embed the font file together with the design file.

3) Pictures Anything that you include in your design will be seen, the most identifiable part of your design however is the photographs that you will include in it.  Make sure your pictures are unique and taken just for your company.  Your picture must be able to explain what you are trying to relay without even having to put words beside it. To make the shots even more professionally done, make sure your picture resolution is at least 300dpi.

4) Colors The colors you use enhances the design.  Printers use CMYK to produce great printing results so to match the same colors make sure your design is using CMYK colors as well, not RGB.

5) Paper stock To give your prints a more professional finish and additional protection from other elements, you may want to consider having gloss or matte coated on to your prints.

6) Layout Create your design using Photoshop, Illustrator, Corel draw or other design programs but keep in mind that your art file must produce only either pdf, jpg, tiff or eps files.

7) Design Files Facts The files that you will upload or hand over to your printer must be according to their specifications and instructions.  Remember to always follow them to so that the printing process will push through as planned.

Business printing companies can always help just be sure you are asking the right questions and going to the right printers.  Remember that business printing is a serious project that needs more time for planning and execution.

For more easy tips and wise ideas about cost effective and impressive print materials visit: business printing.