Mimi AK

Captions that PULL your customers TO you

Are you tired of so and so? Do you continually waste time and
money trying to so and so? Then try our amazing so and so! We
guarantee so and so or your money back. Plus if you purchase
so and so now we will offer you so and so FREE! “I was
continuously wasting my money with products that didn't work
for me. But after trying so and so I am amazed by so and so-
J.Smith”. Are you MARY SCOTT getting the results YOU want?
Then become a so and so now and discover the secrets of so
and so! You too can earn $9999 a week with this so and so
program on so and so!

Any of the above 'so and so' catchphrases sound familiar to
you? I have just listed 9 to 10 types of captions that will give
your ad that extra uumph for luring your customers TO you!
These captions are the key to making your ad/product act as a
powerful magnet, giving it a strong pulling power that will
help your advertising work.

They are captions with the:
1. Problem solving style,
2. Direct Target style,
3. Guarantee offer style,
4. Testimonial style,
5. Free and value-added offer style,
6. Personalised style,
7. Benefits offered style, or,
8. How-To style.

You can use the problem solving style by adding captions that
ask readers questions and then giving them solutions. Ask
questions that will generate the answers 'YES' from your
readers, such as “Are you suffering from backaches?” and “Are
you tired of looking for someone who will rub your back for
you?” and then tell them how your product will solve these
problems. This way, you can easily capture the attention of
your target market. It acts on the frustrations that the reader
may be experiencing at that time and proceeds to offer a
solution to solve it. This is a powerful approach to capture the
attention and interest of your prospects.

The direct target style is another effective way getting to
your prospects. Captions are specifically designed to target a
particular market. When using this style, specifically mention
who you are directing the ad/product to. For example, if your
target market is small businesses, direct your caption like this:
“Small Business Owners, learn how to market your business
online with step-by-step instructions”.

The guarantees offer style is perhaps the most frequently
used tool. Placing a guarantee offer, such as “Results in 30 days
or your money back guarantee!” with your product makes
readers feel more secure knowing that they can always get
their investments back. Many readers resist purchasing
something because of the risk of losing their money spent on a
product that does not work for them. People LOVE guarantees!
This is a benefit that is attractive to them.

Speaking of risks, testimonials by your existing customers can
be a powerful tool in washing away the doubts that your
prospects may have. Testimonials give a shot of credibility to
your product and they take away that hesitation in dealing
with an unknown business. Testimonials are more compelling
when coming from celebrities, well-known people, and people
admired by your prospects.

Free, discounted and/or value-added products/services
included in your caption will give readers that extra incentive
to purchase your product. This style attracts people because
they can see a saving and they will continue reading the rest of
the ad. Perfect for those of you having limited offers and
sales. Tell your readers in no uncertain terms what's in it for
THEM. For example, “Order within 10 days and we will also
send you the so and so report valued at $49.95 for FREE!”, or,
“Purchase 1000 email addresses and get the next 1000 for half
the price”.

You can also use yet another powerful way to get attention
from your reader with the personalised style. Here, your
caption uses your target's name. This style is particularly
effective with e-mail advertising and direct mailing. Place the
person's name in the caption like so: “Jane Smith, Here's How
You Can Turn A $25 Classified Into a $10,000 investment
return”.

Readers will always look for WHAT'S IN IT FOR THEM. That is
why the benefits offered style is a strong tool for pulling your
customers TO you. Tell readers how THEY can benefit from
your product. For example, “Join our Affiliate Program for
FREE AND You Will Discover the Secrets to Successful Online
Marketing AND Earn Income Just By Referring People to our
Web Site”.

And then of course there's the how-to style. This type of
caption speaks for itself. It is especially useful if your product
is one that teaches or offers knowledge of a particular field.
This method is powerful because most people are very curious
and want to learn all sorts of things… especially when it
involves moneymaking and establishing skills that are
particularly useful to them. An example of the how-to caption
is “Discover How You Can Earn $500 or More While You Sleep
With Little or No Investment.”

As an endnote, when designing your caption/headline, take
your time and write down as many captions as possible and ask
other people for opinions and which works for them best.
Choose a caption that is suitable to your target market and
your product and test your ad with different captions to see
which caption gets you the most pulling power. Use as many
words as it takes to reach your target audience but be clear
and straight to the point. Most importantly, design your caption
to attract readers' interest by promising benefits. Remember…
readers are drawn and aroused by What's In It For Them! Good
Luck!

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR