Careful Planning is the Key to a Successful Direct Mail Campaign

When you are marketing your business, you need to plan carefully so you can make the right decisions in terms of how your marketing plan will go through. A good plan is exceptionally important when you are doing direct mail marketing. If your plan is good, you can be sure to generate good response. If not, you will only be wasting your time and money.

You actually have a lot of things to decide on such as the design of your direct mail pieces, how they will printed and mailed, and what type of envelopes would suffice. If you walk through these choices carefully, you can be sure to get the best value for your money. Nothing will be wasted and you will get good return on investment.

Create your postcards effectively

Pay attention to your postcards. You have to make sure that you create the best design so people will be attracted to your cards. You need to also be cautious with the size. The bigger the card is the more it costs in printing and mailing. Keep in mind that your goal is to save money so you might want to stick with the standard size. If your printer offers printing and mailing in one package for a reasonable rate, that’s a good offer. You will get huge savings from having to do the mailing yourself.

Put barcodes in your direct mail pieces

This should be done not only in your postcards, but also in your brochures, catalogs, and even envelopes. This will help you track down your campaign. If you want people to return back your card or your letter, you can use the codes to track down the rate of response. This will also help you update your mailing list for customers who changed address or are no longer responsive to your campaign.

Often, the post office also affixes a barcode in your postcard or envelope. It would be best if you leave this area unprinted because any design in the area will only be covered with the code. It would help if you are familiar with the postage requirements in your area so you don’t make mistakes in your direct mail pieces.

Print your envelopes carefully

It’s important that you create an envelope that will accommodate your letter or any of your materials. The envelope you use for your letter and those for your brochure and catalog are different. Because these materials differ in size, you have to create a separate kind of envelope for each.

It would be best if you can put your logo or tagline in your templates. This would help promote your brand identity and make it easy for people to recognize you. If in the past you have been ignoring your envelope, it’s time to pay attention to it. Find a good designer that can help you with the design if you do not know how to do it.

With the right decisions, you can be sure to save a lot in your direct mail marketing. Create a good plan and you are sure to get good results in the end. Direct marketing should not be a tough task. Even with a meager budget you can effectively carry it out. Just arm yourself with good planning and the right materials and you won’t have any trouble at all.