Choose Promotional Items for Your Online Store

Jun 6
08:36

2008

Gareth Parkin

Gareth Parkin

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Choosing promotional items to publicize your online store may seem like a challenge, but you’ll find it’s no more difficult than choosing promotional items for any other purpose.

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Your biggest constraint in choosing promotional items that make sense with your products. If you sell software,Choose Promotional Items for Your Online Store Articles for instance, you might choose mouse mats and computer mouse sets as incentives for your customers. If you sell jewelry online, the promotional items that you offer might include jewelry cleaning kits (in a pouch embroidered with the web site name, of course) or roll bags for carrying jewelry while traveling.

Promotion Three: Informational promotional items are always welcome.

Keep in mind that on the internet, information is king. While most promotional “paper” items are brochures and catalogs, you can also design informational brochures about the products and services you sell. You might consider, for example, a professionally designed brochure on the proper care for precious gems if your store deals in jewelry, or a free booklet about sports and trading cards if your web site is for collectors of sports memorabilia.

Promotion Four: Promotional Items Make Great Thank You Items.

Don't forget your existing customers when you're creating your promotional marketing plan. Promotional items like mouse mats, pens, coffee mugs and more make great thank you items that you can include with an order. There are some natural go-togethers, of course. A coffee roaster's web site might include a free coffee mug printed with the site name with a subscription order, for example.

Whatever your web site sells, there's bound to be promotional items that will make ideal promotional items. All it takes is a little bit of imagination and creativity to put it all together.