There’s all sorts of research showing that giving promotional items is one of the most effective forms of advertisement that exists.
A promotional item, especially when included as part of an overall advertising campaign, almost invariably elicits more response than any other type of advertising. It's important to choose the right type of promotional item, though. The right promotional items can help solidify your brand image and publicize your business. The wrong ones can do more than waste your money – they can undo all the brand and image building that you do.
When you decide to build an advertising campaign around promotional items chosen specifically for them. The best promotional campaign to turn first-time customers into repeat customers, for instance, might be to include a small gift and a coupon for a discount on their next order with each purchase.
Are you aiming at busy executives who make multi-million dollar decisions? Then your gift had better be splashy enough to impress them. Is your primary target young parents? Choose something that makes their lives easier. In other words, choose promotional items that will resonate with your intended audience. The more often your gift is used – or the more memorable it is – the more fondly your company will be remembered.
The method of delivery will also be important in choosing the right promotional items. If you're using direct mail, you'll need to consider delivery costs as well as protective packaging for more fragile items. Promotional items handed out at a trade show can run the gamut from inexpensive trinkets for publicity purposes to high end gifts for important prospective and existing clients.
Choose promotional items that send a message about your company. That means choosing items that are compatible with your brand image – upscale clothing designer? You don't want to hand out a cheap plastic fridgie magnet, then. It also means choosing a promotional item that's in character for your business – imprinted roll bags for a health club, for instance, or engraved metal key rings for an auto dealership.
Promotional items are a great way to garner publicity, build clientele and create an image for your company. Choose the right promotional items, and they'll be messengers for your business like nothing else you could do.
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Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
