Common Questions About Trade Show Displays, Booths, Exhibits and Products

We pay tribute to the end of 2008, by answering some of the more popular questions that we were asked this year about trade show displays. We have in no particular order or fashion, taken four of those questions and provided answer for them. Happy New Year!

What is the most popular style of trade show booth?

This is a very subjective question because everyone will have differing opinions on this topic. It also really depends on how big the trade shows you attend. Generally speaking the most popular booths are hybrid systems like the Alumalite or pop up displays. This exhibits usually allow for customize graphics as well as size, styles and shapes. They are also very affordable and are lightweight, which cuts shipping costs. Other popular products include banner stands and table throws for smaller companies. Custom displays are popular but are normally reserved for companies who have a considerable marketing and trade show budget.

I am submitting graphics to be included in our display, do I need certain graphics or files?

Any time you submit graphics, anywhere, you want to provide a file that has been created in Photoshop or Illustrator, the two standard programs used for design. Also make sure you submit files with the highest resolution possible, which will help create larger more clear files you want to give them a file with a high resolution, which basically means the original file and not something downloaded from the Web site. Most companies will be able to tell you before printing if the graphics will work for you or provide you with a proof. Companies also provide services for graphic design, which eliminates the problems and time it could take for creating the graphics yourself.

What can I do with my old trade show displays?

Do not just pack your display up and throw it away. The trade show industry is the second most wasteful commerce in the United States and it is important that we reduce as much waste possible. The most popular approach is to recycle your old display by using a qualified trade show display recycler. Using any recycling center won’t ensure the proper recycling of all materials. Most trade show display recycling services have dedicated centers and will also provide you with an itemized list of what was recycled at the completion of the process. You can also see if there is any avenue for people who are looking for a used trade show display or look into the option of changing out your graphics, if possible.

How do I know I will be getting a quality trade show product that will be durable and long lasting?

First and foremost do your research. A lot of companies use the same manufacture, but will have small differences in how they ensure the quality of the product. Some companies will honor a longer or even life time warranty. Other companies will have different cases and options for protecting your displays. If you are unsure of the quality of what you may be getting, you can ask for samples or even a reference for the display. If you find a product with a much lower price it may be a different manufacture that is making a cheaper product that is similar to another company. Ask what kind of displays they carry and gauge if that is the industry standard by shopping around.