Leaflet Holders dispense prime information about your business or services. It comes in various sizes and materials like chrome wire, acrylic, glass, cardboard. Some can rotate, be wall or counter mounted or be free standing.
The customer who walks out the door with your brochures in hand knows the route back,
so Leaflet Holders so should dispense prime information about the business or service. The customer buys from the businesses they know. That paperwork on their table says hello over and over.
The sign outside will bring in walk-by or purpose driven individuals. The inside greetings will be staff, product, and promotion. The Chamber of Commerce marketing includes maps, local events, or Real Estate Company leads. Hardware stores have detailed brochures on products, and the banks have a rack of shiny promotions about their services, money making, and dream achieving possibilities if they can have your cash.
Businesses selling a product or a service, an educational institute distributing catalogs of courses, or even churches announcing service hours all need the best suited displays. Promotion brings in sales. An accurate measurement of its value is difficult, but preferable to a lost business due to no proper presentation and distribution of convincing reasons to return. This advertising needs to be easily accessible in holders that are attractive and functional.
Constructed of wire chrome, plastic or acrylic, glass, even mirrors, as well as cardboard, displays can have endless varieties and combination. Some can rotate, be wall or counter mounted or be free standing.
An inexpensive cardboard leaflet display has some advantages. For moderate output a stand is custom shaped and colored to accentuate the logo and color recognition. When graphics are included with design, advertising continues even after the rack is emptied.
Cardboard will be cheaper to ship, fold flat for storage, and can be moved to various locations. But, the life of this type is shorter. The hands of many purchasers will leave rough edges and a worn unprofessional appearance. The negative of light weight is instability. Information papers can slide out across the desk and floor.
Wall mounted dispensers need walls. Yes, quite obvious, the question is whether there are walls that the customer can see, or whether those walls are in easily accessible locations. The holders can be purchased with compartments that will fit a standard page size, a half page, tri-fold design or a credit card slot. But, effective advertising has to be seen. Portable peg board can be a solution.
A customer standing at a rotating stand will look at brochures or items within eye level. Best product line or newest "hot stuff" paperwork should occupy those locations. Large stands are best used by a vendor with a greater variety of product or information. Too much repetition is mildly aggravating to customers and tends to reduce the time spent at the rack.
A choice to use dispensers means a commitment to keeping them full. Empty areas cause a customer to think, “What was there, did I miss the best?" or "Well, there isn't much offered here." or "They don't seem to put much effort into the business, will they care about me?"
Then, the buyer walks out the door, wallet still in hand, and the advertising value decreases. Alternate scene with proper diligence: The next week, the customer returns. "I found this information in your Leaflet Holders, I have read all the details, and do you have a dozen in stock?"
