Consumption And Advertising

Rate and cause of consumption have changed over the years; the last decades energy and material consumption have exponentially increased mostly in the wealthy countries. The end of international conflicts brought a rapid growth and expansion of industry in societies which embarked to innovation. Consumption is thus the effect, of economical and technological growth taking place the last fifty years. Baring in mind the different motives of consumption one could conclude it is for the sustenance of the market and economy, the necessity to satisfy an innate desire, or to simply cover of our needs. Apparently, however, problems arise when the needs are excessively covered, convenience in expense of the environment is favored or no precautions are taken.

Historically speaking, advertising has been taking place the last decades luring people into buying stuff they do not really need just for personal profit. Of course, that is the principle of market industry since however, mass consumption, or consumption for that matter, is closely related to transnational corporations, it is quite obvious that the latter will make profit, of buyers arbitrarily consuming, in expense of the environment when they fail to use appropriate waste disposal methods. Despite the definite reasons of advertising which can be clearly seen for each consumer advertisements still influence our minds and make us buy more and more useless products and services.

All the above can lead us to the conclusion that the rise of industrialization, market and advertising brought forward issues mankind had never had to deal with during its long history.