Gareth Parkin

Coordinating Promotional Items Make an Impact

Are you looking for a way to make a big impression with the promotional items and promotional products that you choose? Whether your goal is marketing a new product or inspiring your sales force to new heights and levels, one of the best ways to make an impact is to offer a full suite of promotional items, one piece at a time.

When you’re planning a sales promotion that will last over time – whether that time is days or months – it’s important to keep the interest in your product and the promotion high. This is something that grocers and markets do when they offer sets of tableware and feature a new item each week. You key into the natural human desire to “collect the full set”. Here are some promotional items and promotional ideas that lend themselves naturally to the whole “collect the full set” mindset.

Collectible Promotional Mugs

It is well researched and proven in marketing circles that promotional mugs are the third most popular type of promotional item. They’re inexpensive, easy to deliver, make a big visual impact and are used nearly every day. How can you improve on that? Issue printed mugs as part of a series and release a new one on a standing schedule. Choose a specific target theme for your collection and ensure that you stick with it. If your business or organization  is long-standing, you might choose to reproduce old advertisements on promotional mugs, or release a new mug with a seasonal theme for each of the four seasons.

Coordinating Desk Sets

Many desktop items are available in coordinating collections. Choose a collection or style that fits your corporate image, and offer a new coordinating desktop accessory each month. Keep the old promotional items in stock and allow customers to buy the pieces that they need to complete their collections. Great examples of these are promotional mouse mats which offer exceptional branding opportunities and also are one of the most regularly used desktop accessories.

Coordinating logo apparel

Apparel – wearable promotional items. Clothing is the number one most popular promotional item available in the gift market today. You can take advantage of people’s vanity by offering a full line of clothing emblazoned with your company logo, from promotional caps to promotional t-shirts and polo shirts. Let your customers and employees outfit themselves from head to toe as walking billboards for your brand and latest marketing message.

T-shirt Series

Got a cute company mascot? Take advantage of it by commissioning an artist – or corralling one from your staff – to create a series of drawings of your company mascot in different situations or for different holidays. There’s a full boat of annual holidays and an unlimited supply of situations that you can use. Give away the promotional t-shirts at company events or as thank you gifts to customers with a purchase periodically. Once customers have one or two of the set, they’ll come back just to fill out their collection.

For further information on promotional items, promotional products and business gifts check out the leading online promotional gift suppliers today!

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