Design and Printing Considerations in Postcard Printing

When businesses need to reach a large number of customers in just a short period of time, they trust on the direct mail marketing. This marketing technique is actually among the most cost effective and targeted marketing strategies today. Despite the fame and widespread use of the internet and texts messages, direct mail still proves to be an indispensable marketing tactic these days.

Among the variants of direct mail marketing is the postcards. These cards are actually easy to produce and will convey your message straight to the point. They are done by using a mailing list that contains the important contact details of the target customers. These days, most lists contain more than phone numbers. They also include email, web site, and company address.

Aside from postage, one important factor you need to consider in printing your post cards is the printing and designing process. These two are actually the determining factors in the success of your post card campaign. If you are able to do these two effectively, you are sure to get good response from your cards.

Designing

To most business owners, this is basically a straightforward thing to do. They just throw in the elements and design the want and their cards are good to go. But if you want to maximize the use of your cards, you need to make use of the right design elements.

Let’s start with the images. Although you can always use any image you want, it is still critical that you pick the image that will best deliver your message. At one glance, your customers have to already know what you want to tell them. If you are the creative type of person, you can always make sketches and artworks that are worthy of being placed in your cards. If you want to include photos of your products, make sure they are taken by a professional photographer to make sure the photos look high quality and appealing.

Next, the colors have to be picked carefully as well. Different colors have different meanings, so you have to make sure that the color you choose is the one that will best communicate the image you want to project to your customers. You can always mix and match colors but be sure that you don’t use a lot of colors in your cards. This will only make your cards look confusing.

Font style and size is also a big consideration. Make sure that the font is easily readable, especially if your target customers are people aged 50 and above. They are the population that has poor eyesight, so make sure the font is big enough for them to read. Leave the fancy fonts in your other marketing materials. Remember that your goal is for your postcards to get read. Do that through simple and legible fonts.

Printing

Modern technology has given birth to a lot of printing techniques that are not only effective but affordable as well. The online market has plenty of printing companies today that offer high quality and low cost printing. If you want a quick turnaround time, you are better off with an online printer. A word of advice: work closely with your online printer to make sure that they understand what you want to achieve with your post cards.