Digital and Offset Printing: The Types of Processes Local Commercial Printers Offer
Planning to print materials for your marketing campaign in the San Antonio area? Well, finding the right professional printer depending on your requirements is an important consideration. But it...
Planning to print materials for your marketing campaign in the San Antonio area? Well, finding the right professional printer depending on your requirements is an important consideration. But it is just one of the things that you should think about. You may have found the best San Antonio local commercial printing company, but there are other things that you need to understand, such as the different types of printing process and the varying benefits that each offers.
Digital printing is process in which a file is transferred from a personal computer or any other digital storage gadget to a printing substrate through the use of a device that processes text and graphic production. The information is then converted to binary code or become "digitized" for easy storage and reproduction. The printing you can do with your own color laser printer is a simple example of digital printing
Digital printing can provide the following benefits:
Fast printing Digital printing is very efficient and takes a shorter amount of time to get a print job done.
Customizable printing With digital printing, you are using data from an external or database file so you editing the graphics and texts is possible even at the last minute without the need to stop the press.
As for offset
printing, this is the process that is most commonly used by local
commercial printing services. This method is ideal for printing
business cards, brochures, postcards, and other popular printed
marketing materials. Traditional San Antonio local commercial printing
companies provide this method because of the following advantages:
High quality printing - Offset printing process prints PMS colors smoother and produces solid screen tints better than digital printing. Digital printing only simulates color through a four-color matching technique, so digital printers may likely provide less precise color matches.
Flexible With offset printing, you can work on a wide array of printing surfaces, such as paper, metal wood, cloth, leather, and plastic.
Lower cost for high volume print runs The cost of printing per unit goes down as the quantity is increased. Meaning, the more copies you print, the lower your expenses.
So which of these printing processes should you choose? This would depend on the type of material that you need to print and the recommendation of your local commercial printing shop. Lets say you have to print only a few hundreds of flyers, digital printing is the ideal choice since it provides cheaper cost for low volume printing. Ultimately, the above points should aid you in deciding about the type of printing you should use for your companys printed marketing materials.
For more easy tips and wise ideas about cost effective and impressive print materials visit: San Antonio local commercial printing.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Irene Thompson spent 5 years guiding businesses to get new customers and increase sales. To experience fast, full color and high quality printing materials, visit a professional San Antonio local commercial printing provider, Unitedgraphics.com offers professional and high quality outputs that no other local commercial printer can give.