Does Your Brochure Need a Design Makeover?
Are you still using your year-old print brochures? If you still are, then you might want to ask yourself if it needs a makeover. Regular and fresh new brochure printing outputs is important for ...
If you start lagging behind, your marketing tool will slowly lose its worth because it will not be effective enough at doing this job. Therefore, to make it easier for you to see if your custom brochures need a makeover, I have created this list of questions. Answering the questions below and examining their ramifications should help you judge the status of your color brochure better.
Hopefully this should give you the information you need to act on the makeover.
• Is it getting results? – One of the first indicators of the need for a makeover is its power to produce results. Is your marketing tool still getting customers or responders for your business or project? Do they come with your brochure in hand? On the other hand, do most of them now come after they have seen your online advertisements? Try to determine this by asking your responders where they saw or read the information about your business or project. If they are not coming from brochures at all, then it is time to revamp your color brochures. You do not want to be wasting money on something that is not producing results.
• Is it making an impact? – Another important thing to ask is impact. Are people impressed? Do they remember your marketing materials after reading it for some time? Do they still get excited once they read them?
Impact is important since this is what drives most people to act on them. So try to determine this by just asking some people what they think about your material now. See if they are attracted to it immediately or if they just consider it as a run of the mill. If yours do not grade well with their expectations, then it is time for a brochure redesign definitely.
• Is it competitive with others? – You should of course also ask yourself if they are still competitive enough with others. Competitiveness of course is important since you want people to be reading first and acting on them first as well. You can try to determine this easily by just getting other rival brochures and just comparing them with yours. What looks better? Who has the better offer? If they are the same, or you are lacking then of course it is just logical to invest in a fresh new design and a new batch of printing project.
• Is it original enough? – Finally ask yourself, are they original enough? When you see other brochures, is the concept and the message almost the same? Is there anything that stands out? If all you see is the same old theme and message with a boring twist, then you should really think about doing an original makeover for your brochure designs. Originality is a key to every success in business promotions so you really need to innovate in terms of designs and message approaches to really be good at it.
So does your color brochure need a makeover? Hopefully this article has helped you determined that. Good Luck!
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ABOUT THE AUTHOR
Kaye Z. Marks is an avid writer and follower of the developments in print brochures or brochure printing industry that help businesses in their marketing and advertising campaigns.