Economic Downturn Possibly Benefiting Trade Show Industry

With the news on the economy growing worse every day, companies are looking for every possible way to squeeze the most of each cent. People are being laid off, companies are looking for bailouts and budgets are being cut.However, there may be a silver lining in this bad news for the trade show displays industry as TSSN.com reports an increase in research, across a variety of industries, in how to market more cost effectively. Its research showed a 53 percent and 41 percent increase in new visitors and overall visitors, respectively, to its site during the 3rd quarter of 2008. And they believe those numbers indicate a continued need of trade shows.The reason this is good news for the trade show industry, according to RD Whitney, CEO of Caroo Media USA, who says that businesses “can combine branding, outreach and business development by investing in industry events that get you in front of targeted and captive audiences.”This means that companies are focusing its messages towards the people who will be most likely to buy. In even more laymen terms to make money still requires spending money, businesses are just looking at more effective ways to spend less money while keeping or growing its bottom line.So even though the economy may not be friendly, it seems it is going to change the way marketing is done from now on.