Effective Brochure Marketing

With today’s rise of internet marketing, you cannot help but wonder if it should cause the death of traditional marketing. Well, the answer is a big no. There are thousands of customers out there that are still comfortable and happy with the old method. And there are also quite a number of customers that are very cautious when it comes to dealing with online vendors. With issues such as security, identify theft, fraud, scam and spamming, a heavy weight is still given on customary way of promoting products and service. Brochure printing and other forms of printed literature are still effective.  As a business entity, you should not stop handing out those brochure samples to potential and current customers.

Here’s a quick guide on how to persuasively market your business through :

Customer’s Point of View
Think of how your customer’s minds work. Know their needs and translate this to how the information on brochure samples should be presented. Determine which questions come first after the next and use this as your guide to the order of your brochure samples’ message.

Attention-Grabbing First Page
As the cliché would say, “first impressions last.” The cover page is always the most crucial part of brochure printing. It determines the fate of the brochure samples – sales inquiry or another waste material. Make sure you do great with the first page to urge the customers to turn to the rest of the pages.

Heart’s Content
What does you’re the heart of your business say? Are you introducing a product? Then pour your heart’s…err product’s message (at its outmost content) in a language endearing to your target customers. Focus on the product’s benefits and how it answers customers’ needs. Don’t be too wordy and technical. Write your message in a friendly tone. Make it personal and never commercial.

Also, make sure that the order of brochure samples content is consistent and not illogical. It should be a step-by-step process so to speak. Don’t lose your customers along the way by showing a totally unrelated second page or last page.

Be Unique
With basically hundreds of  being sent to your customers every month, you need to stand out. Otherwise, the resources you poured in to brochure printing will become part of your costly mistakes. Play with the brochure shape, font, message or anything that will make it a real keeper.

Call to Action
At the very end of the brochure samples should be your call to action. If you intend them to buy the product, then tell them to do so, and give all the necessary information on how they can avail of it. Make sure that all information is correct – company name, product name, website, phone numbers and the selling outlets. For brochure printing to be successful, it must entail and result a response from your customers.