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The Importance of Banners in Online Business

Banners are an essential tool for anyone conducting business online. Whether you're planning to advertise using banners or exchange them with another site, it's important to have a variety of banners at your disposal.

Adhering to Banner Size Standards

There are standard sizes for banners that you should adhere to when creating them. The most popular size is 468X60. Other common sizes include:

• 234X60 Half Banner
• 120X240 Vertical Banner

Popular button sizes are 120X60, 125X125, and a micro size of 88X31. It's advisable to create a few banners in various sizes to ensure you have the right size for any situation.

Designing Banners for Clickability

When designing your banner, there are several strategies you can employ to increase its clickability:

• Include the words "click here" as a call to action.
• Use some form of animation to catch the viewer's eye.
• Ensure your banner loads quickly by keeping its size under 10K, if possible.
• Offer something free.
• Provide just enough information to pique the viewer's curiosity, encouraging them to click and learn more.
• Use colors that have been proven to be effective, such as orange, green, red, blue, black, and purple.
• Create a sense of urgency with phrases like "Last Chance" or "Limited Time Offer."

Resources for Banner Creation

If you're not artistically inclined, don't worry. There are numerous online resources that can help you create banners quickly and easily:

• Addesigner: A free resource, but you'll need to register first to get a password.
• Animation: Offers both free and premium options.
• QuickBanner: Choose a banner you like and add your text.
• Crecon: Use the online generator or download the free templates to make your own.
• Customotion: Create cool Flash banners by choosing a template, typing in your text, and downloading it.

If you're comfortable with PhotoShop or another graphics program, you might want to download some free banners and modify them to suit your needs. Katekreates is a good resource for this.

Remember, with the abundance of banners online today, you need to put in extra effort to make yours stand out and encourage clicks. You don't need to be a graphic designer to create your own banners. By utilizing the many free resources available online, you'll have a collection of captivating banners ready for when you need them.