Five easy ways to add punch to your words

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Summary: Writing is hard, even for writers. These five techniques
will make your writing chores easier, and your writing livelier.

Total words: 800

Category: Small Business

Five easy ways to add punch to your words

Copyright (c) 2002 by Angela Booth

Writing is hard, even for writers. These five techniques will
make your writing chores easier, and your writing livelier.

It's time to write something important, and your palms sweat. You
force yourself to write, while gritting your teeth and hating
every moment of the process. Your palms sweat some more. And your
head aches, because you realize that your words have all the life
of roadkill. Why is it that the more important the writing task,
the more lifeless your words? Maybe it's performance anxiety. You
tense up, instead of letting the words flow.

Try these five easy ways to add punch to your words:

1. Get conversational, and write fast

When you're writing, imagine you're talking to someone. Just
having a quiet chat. You want to tell them about whatever it is
you're writing about.

To make this easier, write in the form of a letter: "Dear Joanne
Let me tell you about..."

Write quickly, exactly as you'd speak. Don't worry about grammar,
spelling and typos. Just blurt out whatever you have to say.

Force yourself to do this by setting a time limit. Set a timer
for five minutes. Tap out (or write, if you're using pen and
paper) any kind of gibberish at all for five minutes. Turning off
your monitor helps, because it stops you seeing the words and
going back to correct typos.

2. Get specific

Want to write waffle? Generalize. Like in this sentence from a
real estate agent's ad for a house:

"You are certain to be impressed by the space in this three
bedroom family home."

I looked at the photo of the house, and wrote:

"Shaded by palms and eucalypts and surrounded by a well-
maintained garden, this three bedroom, honey-gold brick mini-
mansion offers your family space to play and grow. "

Not Shakespeare, but the words describe this house specifically.

3. Get sensuous

Be a reporter. Use your senses. What can you see, hear, smell,
touch and taste?

When you report what's happening, your reader is right there with
you.

Let's say you're writing a letter to your bank, whining about the
latest foul-up with your account.

"Unfortunately I was climbing my front steps when I opened my
card statement, and I was so surprised I tripped. The bruise on
my shin's blossomed from red to blue to dark-blue, and I'm
gulping painkillers every four hours. You need to put warning
labels on your envelopes."

Not hard to write, and not boring either. You're just telling
what happened.

4. Get enthusiastic

What you're feeling comes through in your words, always. So, to
liven up your words, you have to be interested in what you're
writing about.

This can be hard, but luckily enthusiasm is transferable. For
example, let's say that you're writing a presentation for your
latest product. You don't like the product, you can't imagine
that anyone will ever like it, much less pay money for it. In
that frame of mind, guess how the presentation will sound?

OK, close your eyes and imagine your favourite pastime, let's say
it's swimming. You're doing lazy laps in the pool, the sun is
shining, you've got the whole day to yourself, maybe a movie
later...

Hold that feeling! Keep the feeling, and dive into writing the
presentation. (Try this, I swear it works.)

5. Tell the reader what to do

Always tell the reader what you want him to do.

If you're writing an ad, don't forget to give the address of the
store, or give a phone number. You'd be amazed at how much
advertising is happily inserted into everything from newspapers
and Web sites to the Yellow Pages without giving basic contact
information.

If you're writing a letter, or an e-mail message, do the same
thing. You may think that what you want the reader to do is
obvious, and it may be, but give the instruction anyway.

Try these five techniques, and please send me a message
(sun818_98@yahoo.com) to tell me about your results. If you've
got other techniques that work for you, tell me about those too.
I'm always looking for ways to make writing easier. If I use your
technique in a future article, I'll happily give you credit.

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