Non-profit agencies often find themselves working on public awareness advertising and marketing campaigns. While radio PSAs and flyers are good ways of spreading the word, promotional items can really launch a message in a way that it can’t be ignored. Whether your message is a greener Earth or cleaner lungs, here are five ideas for non-profit campaigns using promotional items.
Get peer leaders on board.
One of the most effective methods for getting your marketing message out to the widest audience possible is to get peer leaders on board first. That works just as well in the executive business community as it does in the world of teens and school. Start your campaign with an event targeted at peer leaders, using promotional items that have a high visibility factor to ensure that your campaign gets the most visibility possible..
Use promotional items for membership drives.
Whether you hand out an inexpensive promo item to every new member or choose higher value items as recruitment incentives to existing members, promotional items can boost your membership numbers into overdrive. Increase their draw by choosing highly visible promotional items like t-shirts and carry bags as your message carriers.
Choose promotional items that are appropriate for your message.
If you're raising green or environmental awareness, it doesn't make much sense to hand out disposable items or those made from petroleum based products. Make sure that everything you hand out fits your specific message – but don't be afraid to give it a clever and novel twist. Hand out imprinted breath strips for an anti-smoking campaigns with the message “You wouldn't need these if you didn't smoke” or mug snugs imprinted with the message “I Don't Drink!” for a teen drinking awareness campaign.
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Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
