Four Solid Qualities of Outdoor Neon Signs That Make Them Very Effective

Nov 3
07:45

2011

Harry Wignerz

Harry Wignerz

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There are a variety of formats that can be used for outdoor advertising nowadays. Most common types that you will see include billboards, panaflex signs and painted signs. There can be streamers and pavement signs as well.

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There are a variety of formats that can be used for outdoor advertising nowadays. Most common types that you will see include billboards, panaflex signs and painted signs. There can be streamers and pavement signs as well. Nonetheless,Four Solid Qualities of Outdoor Neon Signs That Make Them Very Effective Articles one type of storefront advertising that has been found effective since their conception are outdoor neon signs.



Outdoor neon signs still stand as effective advertising materials for businesses up to these days for four good reasons. These include eye-catching designs, effective branding, timeliness and cheap operation. No other types of signs can beat these solid qualities that they possess.



Outdoor ads are created for the purpose of attracting customers to visit the business. In order to capture the interest of passing pedestrians and motorists, the signs you must employ should be very eye-catching. When you pass through the commercial streets every day, you will observe that your eyes will often be drawn to the outdoor signs lighted by neon lights. This is because neon signs are very colorful and has intense brightness that can make you take a good look at them. Using such signs will be of great help to your business because being spotted is the first order of business to earning customers from the streets.



In business, branding is really important. The bright signs that you possess make people become aware of your products or services. With the signs spotted and seen every time people pass by your area, your store is subconsciously embedded to the minds of the pedestrians and commuters. Utilizing the signs is an effective method to create brand awareness to your consumers. When time comes they need to make a purchase, your store will be the first thing that they will think of right away.


Compared to other marketing methods, there is timeliness that can be delivered by outdoor neon signs. They immediately appeal to the customers who are just situated outdoors. Being in close proximity to the area of purchase, customers will have no time to make second thoughts. When you advertise through TV, newspapers or radio, you may reach wider scope. Yet, because people are far away from your store, they may just end up buying somewhere nearer their area instead of yours.



Finally, this type of signs is very cost-effective. Their operation is very cheap. Lighting up neon signs would only need 100 watts of electricity, which is amazing as this is just equivalent to running a single incandescent bulb. Purchasing them is not that pricey either. You can get them for a hundred bucks or even less, especially when they are on sale.