Donnell Johnson

Great Advantages of Written Advertisements

No one takes in any information without it going through one or more of their five senses. Advertisers too must get their message through the same gates. At times the sense of smell is central. The smell from a bakery draws consumers to buy some fresh backed goods. The taste test is used in commercials for soda drinks or pizza. Pictures of food as you enter a restaurant will bring good memories of its flavor. When buying a bed, touch is the main seller. Consumers want to try out the various options to imagine how comfortable it would be for eight hours.

Of the five senses, sight is by far the most influential. In fact, researches discovered that 80% of what we learn is learned through the eyes. Most of the rest is learned through hearing. This means that radio ads must get the consumer to capture a vision, smell, feeling, taste of the product through words alone.

With 80% of what we learn entering our eyes, advertisers are wise to center their ads around the visual. If they can add sound, this is even better. Printed ads can be read over and over by many people. They can last longer and for this reason potentially influence more consumers than sound ads alone.

Advertisement using the sight will include either words or pictures or both. Words are rather abstract for the letters represent a reality. The word 'car' stands for a vehicle of transportation. Words can also represent products. For example, slogans identify products. One of the must successful was, "Where's the beef?" as part of a Wendy's ad. This one phrase sold millions of hamburgers and put the company in the limelight.

The quantity of words is rarely as important as the quality. People are busy and rushed. The message of the ad must be quick and catchy and informative, yet must give the message without boredom. This is a hard balance.

Sometimes the words used or the image portrayed will be humorous. Humor is a leading attention getter for advertisements. Alaska airlines was excellent at portraying extremes in the airline industry, emphasizing their quality through exaggeration of what the competition didn't have. Their humorous ads must have kept the airline afloat for several years.

Sometimes the ad is only a reminder of what the consumer already knows. A motto, a logo, or a symbol each might associate itself to a particular product. The colors of Pepsi alone will sell the product. In other words, the picture is all the ad needed.

In summary, good ads use visual and audio, use precise words, and may add a touch of humor. This combination will most likely get the attention of the public. It requires creativity but is achievable. Once this is done, then the company must choose where the ad will appear. Some creative people have put their brief message on a banner and paid to have it flown over a large group of people. This is a banner ad. It effectively gets the concise message to many people at minimal cost. With the added audio of the plane's engine to attract attention, both sight and sound are giving the one-two punch to drive the message home to the consumers.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR